On the great morning of March 24, 2005 essays

On the great morning of March 24, 2005 essays On the great morning of March 24, 2005 my art appreciation class was asked to meet in front of the Author Rose Museum to view Dr. Ibomans statue entitled The Souls Errand. The class was then asked to write a critical paper on our whole experience of appreciating the piece of art. The morning of our great adventure was really not a fun one because of the fact that it was raining and we as a class were told that if it were to rain that we were to meet in the class room. Being that in my opinion it was raining I went straight to the class room to find that it were empty. After my miserable walk in the rain towards the statue I saw my class standing around the statue in a group. The hilarious part of all was that everyone was thinking the same thing that I was thinking about the rain, but acted as if nothing were wrong. The best part of the wrong time was after I finally showed up. I realized that looking at others work now meant more to me now that I know better, and now that I can comprehend the real meaning of the slightest of jesters in figures. The first thing I did was look at the statue as a whole. I first looked a the figure and noticed how the figured was dressed in a turban like wrap the wrapped around his entire body. Then I took notice in the figures posture. The figure stands straight up with both arms in two totally different postures. One hand was at its side while the second was holding it up as he was ready to receive something from someone. I then looked at the facial features of the character which to me if the most foretelling about how the artist wants you to feel though looking at his statue of man. The figures mouth was wide open as if he has seen something worth seeing in his life and he wants everyone to listen to him about what the truth really is. The final and most im portant thing that I looked at was the base of the statue. The Base read. The Souls Errand, 1996 By: Dr. Kod...

8 Fun SAT Test Facts to Give You a Break from Studying

8 Fun SAT Test Facts to Give You a Break from Studying SAT / ACT Prep Online Guides and Tips Unfortunately, studying for the SAT isn’t much fun. There’s really no way to make reading passages or dissecting math problems super entertaining - and believe me, I’ve tried. But if you’re looking for a quick break from studying, check out these 8 random SAT test facts. You may even learn something helpful! Fact #1: SAT doesn’t actually stand for anything SAT originally stood for Scholastic Aptitude Test. But after the idea that the SAT tested "aptitude"became too controversial, the namewas changed to the Scholastic Assessment Test. Of course, "assessment" and "test" are spectacularly redundant, so in 1997 the College Board got fed up with the whole namingfiascoand decided that the SAT was now just the name of the test, not an abbreviation of something else. Fact #2: The College Board once canceledthe test for an entire country The College Board takes cheating veryseriously. In 2013, ETS, which administers the SAT, found out that tutoring companies in South Korea had conspired to obtain the test in advance, so theycanceledthe May test date entirely. Similarly, when a group of Long Island teens were caught paying college students to take the test for them they faced harsh consequences: criminal charges. Seoul, South Korea, where some unlucky students had their SAT canceled. Fact #3: There's a play about SAT tutoring Jenny Lyn Bader’s play None of the Above is all about the relationship between a trouble-makingteenager and her SAT tutor. I suspect the play issomewhat more dramatic than reality, soif you have questions about tutoring I'd recommendtaking a look at our guide instead. Fact #4: The scale on the original College Board test wasbrutal The College Board actually predates the SAT. It was founded in 1901 to administercollege specific tests, which were gradedas Excellent, Good, Doubtful, Poor, or Very Poor. That system may have beenless confusing than the current scale,but it also sounds kind ofharsh! Fact #5: Someone wrote an SAT vocabnovel about vampires There’s an entire genre of novels specifically designed to help you learn vocab words for the SAT, and they sound completely bizarre.Test of Time investigates what would happen if Mark Twain's manuscript forHuckleberry Finn was swapped with a modern day college student's laptop.Vampire Dreams is basicallyTwilight without the whole glittering in the sun thing. The reviews from students aren't kind, so I would recommend sticking to regularnovels with high level vocab words. You're probably better off just readingDracula.(Len "Doc" Radin/Flickr) Fact #6: Stanley H. Kaplan started the first SAT test prep company in 1938 When he startedtutoring college-bound students in his basement in Brooklyn, Kaplancharged $128 per student. Despite considerable demand, he didn'texpand outside of New York until the 1970s. Fact #7: The SAT started out asa military IQ test Before it was used for college admissions, an early version of the SAT wasused by the army to screen recruits during World War I. The first SAT, which was given in 1926, wasalso much, much more difficult than today’s version. Itincludedsections in which the test takerhad to translate sentences into a made-up language, judge whetherpropositions were perfectly logical,and complete baffling analogies. I don’t know about you, but I can’t make heads or tails of these analogies. Fact #8:George W. Bush used the SAT as part of his presidential campaign No, he didn't touthis own scores- those weren't particularly impressive. Instead, he bragged about the 100 point increase in Texas students’ SAT scores during his term as governor. Unfortunately, that increase had nothing to do with improvements in education: it was actually caused by the College Board rescaling the test in 1995. What's Next? If you're having trouble motivating, try reading about how a higher SAT score can help you get into the school of your dreams. Are you struggling to improve or have actually seen your scores go down? Try these strategies to turn it around. For tons of other free SAT prep resources, take a look at the right sidebar to find our posts sorted by topic. Disappointed with your scores? Want to improve your SAT score by 160points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: Have friends who also need help with test prep? Share this article! Tweet Alex Heimbach About the Author Alex is an experienced tutor and writer. Over the past five years, she has worked with almost a hundred students and written about pop culture for a wide range of publications. She graduated with honors from University of Chicago, receiving a BA in English and Anthropology, and then went on to earn an MA at NYU in Cultural Reporting and Criticism. In high school, she was a National Merit Scholar, took 12 AP tests and scored 99 percentile scores on the SAT and ACT. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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Branding and product life cycle Essay Example | Topics and Well Written Essays - 1000 words

Branding and product life cycle - Essay Example In this stage the products are newly launched in the competitive market place by the organizations. In this product life cycle stage, monopoly can be developed based on the demand and efficiency of the product. The organizations generally achieve losses rather than profit during this product life cycle stage. The organizations generally implement aggressive promotional strategies in order to create awareness about the newly developed product. This introduction stage has two characteristics, such as low competition and low sales growth rate. Growth Growth stage is the second common stage in the product life cycle model. This stage comes with the recognition in the competitive market. Profit of the products starts to flow from this stage. The organizations can try some new innovative ideas in order to maintain the sales growth of products. This growth stage is considered as the appropriate time to develop new competitive and effective price in the competitive marketplace. This strategy helps the organizations to develop a potential customer base for the products. Maturity Maturity is the third stage in the product life cycle model. ... It affects the sales of product. Several organizations try to redesign their products to secure market share and customer loyalty towards it. However, low profit margin, limited sales growth rate and implementation of new innovative models are the major characteristics of this maturity stage. Decline Decline is the last stage of product life cycle model. Generally, majority of the products dies in this decline stage due to huge low sales growth rate. Several organizations share the same market for a single product class. It is difficult for these products to compete with the new entrants. It is true that, market demand and needs of customers change constantly due to the organizations’ product differentiation strategy (Lamb, Hair and MacDaniel, 2008, p.30). This strategy reduces the demand of the existing products. Target customers generally perceive these products as the old and ineffective products. Therefore, people try to experiment with newly developed products in the mark et place. It is not necessary that, every product would go through this specific product life cycle stage. It highly depends upon the category of products, scope of that particular product and market competition. Question 2: Branding Strategies Branding strategy can be defined as the long term plan for a particular brand. It includes determination of potential target audiences and a significant understanding of the market demand and needs of target customers. Effective branding strategy helps to identify the brand and its experience. There are several branding strategies that have been implemented by the organization. This part of the essay will discuss about Company Name Branding, Individual Branding, Attitude Branding,

Genetically modified seeds Assignment Example | Topics and Well Written Essays - 500 words

Genetically modified seeds - Assignment Example This report summarizes public awareness on GM seeds, their benefits, risks, safety concerns, environmental concerns; and makes recommendations based on these findings. This study uses simple random sampling. The population of the sample includes individuals in the neighbourhood who were randomly selected. Findings are based on case data to derive general conclusions. To meet the objectives of this study, a questionnaire focussing on the objectives of the study was established. Most people said that there is little public awareness about GM seeds. However, eight out of fifteen respondents said that over 70% of foods in grocery stores contain an ingredient grown from GM seeds, which did not surprise them. The results showed that most consumers do not have entrenched knowledge about the benefits and risks of genetically modified seeds. However, most people are suspicious that GM seeds pose health and environmental risks. People are generally uncertain about consumer benefits from GM seeds. Environmental threats posed by GM foods are the leading contributors of these uncertainties. Although most people are concerned about safety of GM seeds, more concern is on the risk these seeds pose to the environment. When asked on benefits of GM seeds to consumers and farmers, nine out of fifteen respondents indicated that GM seeds have richer nutritional value, higher quality and are better priced. Five of the respondents claimed that GM seeds are drought resistant, pest resistant and weed resistant. Most respondents were aware that the seeds would ensure adequate food supply for the booming population. Six respondents argued that GM seeds would lead to high quality foods free from chemicals needed to keep pests and weeds away. Eleven respondents felt that GM seeds would greatly benefit farmers in producing high yields and reducing production costs. Results indicated concerns about future

Qualitative Research or Quantitative Research Essay Example for Free

Qualitative Research or Quantitative Research Essay Both qualitative and quantitative research methods have their specific qualities which make them useful to a researcher, however in the course of this short essay I will explain why, for several reasons, qualitative research is better. As both methods operate within different assumptions, it is important to stem criticism for each methods respective theoretical base in order to adequately judge them. In the course of this essay I will highlight each methods theoretical assumptions and then I will assess each method by pointing out their positive and negative factors. The underlying assumption behind qualitative research is that the entire subject needs to be examined in order to understand the phenomenon. Quantitative research however, places importance in collecting and analyzing data from parts of a trend and in so doing, can miss important aspects which could lead to a complete understanding of the whole phenomenon. Theres no such thing as qualitative data. Everything is either 1 or 0(Fred Kerlinger: 1999)Unlike quantitative research, there is no overarching framework for how qualitative research should be conducted; rather each type of qualitative research is guided by the particular philosophical stances that are taken in relation by the research to each phenomenon (Miles Huberman: 1994, p. 40) This enables qualitative research to be more involved with the subject at hand whereas quantitative research has the same rules which it applies to every subject matter, thus making it easier to overlook important evidence. As the researcher using qualitative methods becomes entirely immersed in the data collection phase of the project, he himself actually becoming the data collection tool as opposed to the questionnaires and equipment used by quantitative researchers, it allows him to gain a better understanding of the subject matter as a whole and observe the subject in its own environment:Human behaviour is significantly influenced by the setting in which it occurs; thus one must study that behaviour in situations. The physical setting  ¬e.g., schedules, space, pay, and rewards  ¬and the internalized notions of norms, traditions, roles, and values are crucial contextual variables. Research must be conducted in the setting where all  the contextual variables are operating. (Marshall Rossman: 1980)Quantitative research disregards these valuable contextual variables as most of the work is done in a laboratory with the researcher using the principles of impartiality and an objective portrayal of t he subject. In conclusion, qualitative research is better than quantitative research because it places emphasis upon the subject itself by studying it in an in-depth manner and becoming involved with it on a personal level. Quantitative research keeps a level of impartiality with the subject matter thus making it neglect important contextual factors crucial to the research itself. 1.Using British Election Study data for example, why is it problematic to do quantitative research on ethnic minorities?It is problematic to do quantitative research on ethnic minorities because the standard deviation is so small, thus the observations are spread out over a very small sample which would not accurately represent the entire ethnic group. There is such a small valid percent that subjects would need to be targeted as they are unlikely to be caught during random sampling. 2.Providing either hypothetical and/or published examples, how accurate is it to label content analysis as a quantitative method?It is quite accurate to label content analysis as a quantitative method for several reasons. The comparisons of their theoretical patterns are numerous and therefore it has more in common with quantitative than qualitative methods. In the course of this short essay I will explain why it is accurate to label content analysis as a quantitative method by using an example of research employing content analysis and pointing out the similarities between the two. Content analysis has been described as:Any technique for making inferences by objectively and systematically identifying specified characteristics of messages (Holsti: 1969 p. 14)Compare this with a definition of quantitative research:The aim is to classify features, count them, and construct statistical models in an attempt to explain what is observed. It is objective seeks precise measurement analysis of target concepts. (Miles   Huberman: 1994, p. 40)Both of these definitions contain the term objective, which shows that both of the methods share the core aspect of non-interference with subjects:Content analysis is often referred to as an unobtrusive method'(Bryman: 2008, p. 289)This key concept lies at the heart of both content analysis and quantitative research methods, it is an obvious similarity. In Shephards study of the dynamics between the party, candidates and constituencies he used content analysis on party leaflets to spot recurring trends. His method (content analysis) bears a striking resemblance to quantitative research, for example both methods begin with hypotheses and theories, Shephard choosing to ask whether emphasis in leaflets matches the profile of the constituents. He then made two hypotheses stating that -the higher the unemployment rate the higher the emphasis on jobs and job creation and the higher the home ownership, the higher the emphasis on interest rates and mortgages. Quantitative research methods also start off with hypotheses and theories; therefore it is clear to see that content analysis could be labelled quantitative due to this fact. Furthermore, both methods of research have a high level of transparency because they are both highly structured and systematic in their approach. Shephard stated that to conduct his analysis objectively and systematically (two quantitative features) that he had to identify his sample, sample period, text/images and what words and images to count. This shows that both content analysis and quantitative research share epistemologically grounded beliefs about what constitutes acceptable knowledge (Bryman: 2008, p. 155)In conclusion, it is accurate to label content analysis as a quantitative method due to the fact that it shares many features in common with quantitative research. These include, maintaining objectivity during the study, transparency and a systematic approach to research. These features indicate that content analysis is grounded in the same theoretical processes and philosophy as quantitative research. 3.Providing examples of focus group research from the literature, discuss the advantages and disadvantages of focus groups. Focus groups are a highly useful method of data collection but they have many advantages and disadvantages. I will discuss the advantages and disadvantages of focus groups in this essay and also consider real-life examples of focus group research to illustrate this. Focus groups can provide an insight into the way in which people organize and interpret knowledge as well as how people construe information. This is especially useful in the study of audience reception- how audiences receive different kinds of television and radio programmes, etc. Such a study was conducted by Morley in 1980 into how Nationwide, a popular television programme at the time, was received by specific groups of people. He noticed that different groups had different interpretations of the programmes which they had watched, which indicated that the meaning of the programme was based in the way it was watched and interpreted not in the programme itself. (Bryman: 2008, 475) This provides more information that a simple interview because the interviewee has the choice to respond to fellow participants and argue with them, leading the researcher to gain a greater insight into why they hold such beliefs and how strongly they feel about them. Another advantage of focus groups is that they can provide a more open environment to respond to questions by the way in which they are selected prior to the event. For example, Kitzinger notes in her research on HIV that any attempts at discussions about risks for gay men were blocked out by strong homophobic clamouring amongst homophobic men. (Kitzinger: 1994b in Bloor, et al: 2001, p. 20) Therefore focus groups consisting of specific groups such as male prostitutes, retirement club members, etc, provided a more relaxed environment in which views could be openly discussed without fear of being criticised for ones beliefs. In addition to this, organising groups consisting of only HIV positive people meant that disclosure of a potentially stigmatising status could be overcome. (Bloor: 2001 p. 23)However focus groups also have their disadvantages, the most prominent one being the role of the researcher within the discussion- the way in which the focus group is designed, the participan ts selected to take part, where the meeting takes place, how the questions are worded and delivered and who the instigator is may affect the responses which are obtained. This raises  the question over the validity of the results as the researcher has less control over a focus group than he would over a one on one interview with respondents possibly talking amongst themselves on irrelevant issues, or the simple fact that they may get bored or have personality issues with other members of the group. (Walvis: 2003 p. 405)Another disadvantage of focus groups is the tendency of researchers to (either consciously or subconsciously) pick groups so that they align with pre-determined beliefs about a subject. One famous example of this was when Coca-Cola launched New Coke in 1985 despite the fact that the focus groups had made it explicit that they would not like to see the traditional coke removed from the shelves. (Pendergast: 1993 and Greising: 1998) The taste-tests however had proved positive, but they had not been asked the vital question about how they would feel if traditional coke was removed from the shelves, this positive response was more in line with how the CEO of Coca-Cola felt about the product and it was launched based on the back of poorly conducted focus groups. The subsequent product was a massive failure and lost Coca-Cola a large share of the market; it was obvious that Coca-Cola had spent too much time and money on the plan to dismiss it on the results from focus group research at the last minute. One final disadvantage of focus groups is their limited spread of views; Morgan (1998) suggests that the average size of a group should be around six to ten people. This clearly cannot be representative of the population as a whole- Stephen Fisher and Robert Andersen (2005) state that in order to have a representative sample for one million people you would need, with a margin of error of 5%, 384 participants. Bibliography †¢Bloor, M. et al. (2001) Focus Groups in Social Research (London: Sage). †¢Bryman, A. (2008) Social Research Methods (2nd Ed.) (Oxford: Oxford University Press). †¢Greising, D. (1998) Id Like the World to Buy a Coke: The Life and Leadership of Robert Goizueta (New York: Wiley)†¢Holsti, O.R (1969) Content Analysis for the Social Sciences and Humanities (Reading, Mass.: Addison-Wesley)†¢Kerlinger, F. Foundations of Behavioural Research (Nova York: Holt, Rinehart and Winston 1965)†¢Marshall, C., Rossman, G. (1980). Designing qualitative research. Newbury Park, CA: Sage. †¢Miles Huberman (1994, p. 40). Qualitative Data Analysis†¢Pendergast, M. (1993) For God, Country and Coca-Cola: The Unauthorised history of the Worlds Most Popular Soft Drink (London: Weidenfeld Nicholson)†¢Shephard, M. (2007) Multiple Audiences, Multiple Messages? An Exploration of the Dynamics between the Party, the Candidates and the Various Constituencies, Journal of Elections, Public Opinion and Parties†¢Walvis, T.H (2003), Avoiding advertising research disaster: Advertising and the uncertainty principle, Journal of Brand Management, Vol. 10, No. 6

Technological Advancement in the US Military Essay -- United States Mi

Technological Advancement in the US Military Since its declaration of independence from Great Britain, the United States has experienced wars of many different sorts. Each war introduced a new kind of warfare. The Revolutionary War introduced for the first time in American history, the idea of naval warfare. Ships were armed with dozens guns and carried several dozens of men. The musket, armed with its bayonet as well as the cannon proved to be worthy weaponry advancements in the infantry together with various pistols. The Civil War introduced the revolving pistol as well as the Gatling gun which enabled soldiers to produce rapid fire and destroy enemies in large quantities with a single round. New technological advancements in transportation such as the railroad, enabled large quantities of troops to travel to a given area in nearly half the amount of time. However, the turn of the twentieth introduced new technological advancements in the country as well as the military. This ignited a century of technological advancements in the military that has enabled the United States to excel in militaristic domination. The first war to use significant technological advancement was World War I. Despite the introduction of trench warfare (in which troops dug bases many feet deep into the ground and fought only on the surface), the art of battle would forever be changed. There were many different types of weaponry advancements experienced in World War I. Machine guns were built twice more powerful than in the Civil War, firing up to 600 bullets a minute which was the equivalent of 250 riflemen. Artillery experienced a massive technological progression with the building of several thousands of powerful cannons with shells filled with ... ...ccomplishments. As the years progress, just as they have in the past, so will military technology. Not more 80 years ago, the United States was just learning how to se machine guns. Not more than 60 years ago, the United States was just learning how to use tanks and artillery. Nowadays, the US military has become the leading war machine in all aspects of warfare including weapons, computer technology and biological as well as chemical warfare. God only knows what advancements are to come our way. Works Cited * www.archives.gov/research/military/navy-ships/sailing-ships.html * www.doublegv.com/ggv/battles/tactics.html * www.revision-notes.couk/revision/927.html * www.channel4.com/histroy/microsites/w/wwzweapons.html * www.pbs.org/wgbh/amex/vietnam/trenches/weapons.html * www.science.howstuffworks.com/surveillance-stealth-channel

Gender is a Construct Essay

Each person is born either male or female, these are biological facts. However, no matter how clean cut these biological facts may be, they have social implications. Biologically speaking, there are minimal differences in the ability of male and female persons, none that would indicate a less able sex. Yet the underlying social assumptions associated to sex, translate to gender roles that clearly define a perceived difference because of sex. Gender is a social expectation, constructed through time, insisted and demanded through generations. It is a perception of roles and abilities created by society to define men and women as separate groups (Lerner, p. 238, Wolfe, p. 27-34). Sandra Lee Bartky (p. 61-86) further explains that people are born male and female and not masculine and feminine. Femininity is a social ideology imposed upon women, an attribute which is achieved through forceful and repeated learning (Lee Bartky, p. 61-8). By defining gender as a construct we acknowledge that gender is not an attribute that is biologically defined. Gender does not come innately in a person. Instead, gender is defined and perpetuated by social assumptions and expectations. Gender ideologies determine what is expected of each person dependent on sex, while gender roles determine how each person is to act in fulfilling their expectations and how each person is to relate to each other. Gender is an idea that is socially constructed based on expectations of social roles. The roles the men and women are expected to have in a society, and the perceived ideals of masculine and feminine are formed through social expectations and not biological characteristics. Broadly gender ideologies relate to socially constructed roles that define division of labor, distribution of power, individual rights and responsibilities and differentiation as one relates to society. Works Cited Lee Bartky, Sandra. â€Å"Foucault, Femininity and the Modernization of Patriarchal Power. † Feminism and Foucult: Paths of Resistance. Northern University Press, 1988. Lerner, Gerda. The Creation of Patriarchy: Women & History. USA: Oxford University Press, 1987. Wolfe, Alan. â€Å"The Gender Question. † The New Republic 6 June: 27-34.

How Each Piece of Legislation Will Influence Working Practices in the Setting? Essay

The Children Act 1989 has influenced setting by bringing together several sets of guidance and provided the foundation for many of the standards practitioners adhere to and maintain when working with children. The Act requires that settings work together in the best interests of the child and that they form partnerships with parents and carers. It requires settings to have an appropriate adult: child ratios and policies and procedures on child protection. This Act has an influence in all areas of practice within setting. For example; planning. 2. ) Disability Discrimination Act 1995 (DDA 1995)- The DDA states: â€Å"settings are required to make reasonable adjustments by either changing policy, providing alternative ways to access a provision, or by addressing physical features which make a service impossible or unreasonably difficult for disabled people to use. † (www. hse. gov. uk/disability/law. htm) This means that settings must make their provision more accessible. For example; by having downstairs toilets, wider doors and ramps to the front doors. . ) Children Act 2004 – This Act was introduced as a result of the death of Victoria Climbie and was the introduction of ‘Every Child Matters’ which ensures the wellbeing of children through its five outcomes. The Every Child Matters framework has influenced settings by giving them and other childcare settings a duty to find new ways of working together by sharing information and working co-operatively to protect children from harm. 4. ) Human Rights Act 2000 – This Act has had a huge impact in current legislation in the UK. Under the Act it was agreed that children would have the same rights as adults which means children have the right to dignity, respect and fairness in the way that they are treated. In terms of working with children the articles that relates to this Act are Article 8 which is about the right to privacy, Article 10 the right to freedom of expression and Article 14 discrimination. This legislation has also affected the main principles which underpin working with children. 5. ) Race Relations Act 1976 – The Race Relations Act 1976 aims to express ethnic discrimination. In 2000 there was an amendment to the Race Relations Act which reinforced some of the necessities of the earlier legislation and make settings work towards racial equality. In practice this means that a setting must be alert on how they promote their service, recruit staff and make the provision accessible to all. Following the Act, â€Å"the Commission for Racial Equality was established in order to help enforce the act, and also to advise the Government and others on issues concerning it.

At Your Disposal

At Your Disposal At Your Disposal At Your Disposal By Maeve Maddox Some speakers, perhaps because of their familiarity with the word disposal in connection with trash, seem to have trouble with the polite idiom â€Å"at your disposal.† For example, I saw this comment on a Yahoo forum: â€Å"If you are at their disposal, it is derogatory and demeaning.† Disposal and its different forms descend from Latin disponere, â€Å"to set in different places, to arrange.† The verb has more than one meaning, including the following: to place or arrange things in a particular order to make fit or ready to make arrangements to get rid of The noun disposal can mean the action of disposing of something. In the expression â€Å"at one’s disposal,† it means â€Å"the power or right to dispose of, make use of, or deal with as one pleases.† The notion that the person â€Å"at one’s disposal† is â€Å"under the command of another† is doubtless the reason for objections to the expression by literalists. Language has its polite conventions, and most people can tell the difference between convention and sincerity. Literalists, however, object to addressing a letter â€Å"Dear Sir† and signing it â€Å"Yours faithfully† on the grounds that the language is â€Å"too intimate† to use with a stranger. Taking the quotation a little out of context, I’ll let Dr. Johnson explain the difference between sincerity and social convention: you may say to a man, â€Å"Sir, I am your most humble servant.† You are not his most humble servant. You may say, â€Å"These are sad times† You dont mind the times. You tell a man, â€Å"I am sorry you had such bad weather the last day of your journey, and were so much wet.† You dont care six-pence whether he was wet or dry. You may talk in this manner; it is a mode of talking in Society† Speakers who object to putting a person at someone’s disposal can still use the idiom in regard to an object or a facility. Here are some examples of current usage: Rest assured that Alotta Properties, Inc. will be at your disposal for as long as you need us. Anecdotal evidence is great and it’s even better the more of it you have at your disposal. But, my good sir, why do you come to me? Your motive is most excellent, but an honest employment is the last thing at my disposal. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Passed vs PastDo you "orient" yourself, or "orientate" yourself?Letter Writing 101

The Best Marketing Operations Strategy to Help Overloaded Managers

The Best Marketing Operations Strategy to Help Overloaded Managers Let’s be honest†¦ Marketing Operations doesn’t sound very sexy. It doesn’t spark the same excitement as say a blog post entitled, â€Å"The Best Times to Post on Social Media†. BUT, if you’re a marketing manager looking to improve ROI, Marketing Operations is a topic you should care about. Marketers are constantly expected to do more with less. You’re expected to show your value at every turn†¦ And we’re not just talking about vanity metrics†¦ You need to show cold, hard numbers about how your strategy is driving real business value. By implementing a Marketing Operations strategy†¦ (or even devoting an entire full-time employee to the task) you can start being more consistent in your processes and reaching your campaign goals on the reg. Better processes, better results, better execution. This #Marketing Operations strategy is theMakes Marketing Operations a Cinch So you don’t have the budget to hire a Marketing Operations pro full-time UGH, you’re thinking†¦ Not *another* task I have to take on myself. Have no fear, is here. For real. Lots of Marketing Operations functions can be solved with . Strategic planning? âÅ"… Project Management? âÅ"… Content Operations? âÅ"… Managing your roadmap? âÅ"… Providing insights to Stakeholders? âÅ"… Schedule a demo today to learn how it can make your work life SO much easier. Download These Marketing Operations Templates Before diving in, these templates will help you implement a Marketing Operations Strategy. You’ll find: A Simple Performance Management Checklist   Setting clear goals makes it easier to evaluate your marketing team and increase productivity. Use this checklist to know exactly what to look for, which questions to ask, and what to do. An Agile Sprint planning template   Use this template to implement an Agile marketing process and make sure every project gets done on time, every time. A Marketing Project Management Plan Template   Managing a marketing project is no joke. There are tons of moving parts. Use this template to help get your projects more organized from the get-go. They’ll make putting a strategy into practice much easier. What Even is Marketing Operations? Here are some analogies to illustrate: Marketing Operations is the Excel Spreadsheet to your Adobe Illustrator. It’s the marketing analytics and logic to your design and creativity. It’s the skills handled by the left side of your brain in comparison to the right side. Not into analogies? No problem. Here’s a quick and dirty explanation: Marketing Operations focuses on behind-the-scenes planning, governance, and optimization to make marketing initiatives more successful. From initial budgeting to end-of-campaign analysis, a Marketing Operations professional is responsible for providing hard data to back-up the marketing strategy. Sounds a lot like most marketing managers, amirite? The Scope of Marketing Operations Marketing Operations can be found in all stages of the marketing process. While marketing is usually thought of as the creative group in an organization, the role of Marketing Operations stemmed from the need for increased transparency, efficiency, and accountability. As new technologies slowly proliferated the marketing scene, it became clear that a role was needed to align a company’s processes, metrics and goals – enter Marketing Operations. But for most small and medium-sized enterprises, all of these tasks fall on the shoulders of the Marketing Manager, Marketing Director, or VP of Marketing. That said, here’s a Marketing Operations Strategy to help make your Marketing Operations tasks easier than ever. A Marketing Manager’s Guide to Marketing Operations Let’s assume that you don’t work for a mega-corporation that has all the resources in the world to devote to an entire Marketing Operations, operation. You can still reap the benefits of Marketing Ops by using this strategy. Let’s start with technology†¦ Marketing Operations Technology Marketing Technology or MarTech – has made our jobs as marketers both easier and more complicated. Finding the right solution can make your day-to-day work life 1000x easier... But finding that solution†¦ coupled with *actually* getting your team to use it, sounds like a task that is not worth tackling. However, the status quo can’t continue. This spreadsheet has. Got. To. Go. Let’s start with your tool stack. Don’t have time to track down every MarTech tool for your stack? Here’s a short list to help: Kissmetrics: Metrics, reporting and tracking your funnel are all basic tasks for Marketing Ops. Kissmetrics allows you to build powerful reports and dashboards to track your marketing funnel,   email subscribers, UTM parameters, website activity, and more. Ahrefs: Benchmarketing, competitor analysis, and strategic content planning also fall within the scope of Marketing Operations. Ahrefs helps you target valuable keywords and figure out what you need to do in order to rank your content on search engines. Salesforce: To manage your campaign operations and customer journey tracking like the best of ‘em, Salesforce is pretty awesome. Track things like interactions, build customer segmentations and re-engage using one of the most powerful CRMs around. There is so much you can do with Salesforce we can’t even scratch the surface – it’s a must have to accomplish a lot of Marketing Operations functions. : A project management platform that is actually made for marketing teams.   With you can collaborate, plan, manage workloads and track campaigns all in one tool. It’s mission control for your entire marketing roadmap. Easily see what your entire team is working on day-to-day; share insights with stakeholders using the read-only view; and maximize your team’s productivity. Autopilot: Lead nurturing is awfully hard without a powerful marketing automation platform. Autopilot take a visual approach to email flows. Use this tool to implement advanced marketing automation functions, nurture your leads and hit each persona with the right message at the right time. Process Development and Optimization Efficient and effective processes are one of the key components of Marketing Operations. A successful marketing team doesn’t just set it and forget it, they are constantly improving and tailoring best practices. Start by planning and documenting your workflows. Documenting your workflows means that everyone knows the correct order of operations, when tasks are due, and where their contributions fit into the project’s timeline. They are essential for completing work on time, every time. A documented workflow also means that you can spend more time doing meaningful work and less time following-up with every person at every stage of a marketing project. Here’s how to do it: Step 1:  Determine each team member’s role for each type of project you execute regularly. Step 2:  Map out each task that needs to be completed. Step 3:  Next, assign the task and determine the length of time needed to complete each task. Step 4: Work back from there to determine the necessary project length and attach task due dates for each step in the workflow. For example, here’s what this might look like for a webinar: Generate ideas: Strategist - due 30 days before launch Recruit guest: Strategist - Due 25 days before launch Create talking points: Strategist - Due 18 days before launch Design slide deck: Designer - Due 17 days before launch Include in drip campaign: Marketing Automation - Due 14 days before launch Approve slide deck: Strategist - Due 12 days before launch Schedule social promotion: Writer/Social Strategist - 10 days before launch Test run-though: Guest Host - 1 day before launch Let’s illustrate how this can be done with : In the top right-hand corner of your project click the task template icon. Then, create a new task template. Name your workflow and add each task associated with the project. Next, you can add a due date for each task and assign it to the relevant team member. Now your webinar workflow is documented and ready to be attached to every webinar project from here on out. Recommended Reading: How to Implement an Effective Marketing Workflow Management Process in 7 Simple Steps How To Boost A Marketing Workflow Process That Will Reduce Work By 30-50% Implement an Agile Approach Agile refers to a flexible marketing approach in which teams identify high-value projects, break those project down into smaller deliverables, measure their impact, and then iterate on the results to incrementally improve. Agile Marketing provides marketing teams a set process for running (most) marketing campaigns. Hence a perfect fit for Marketing Operations.

The Transcontinental Railroad Essay Example | Topics and Well Written Essays - 2000 words

The Transcontinental Railroad - Essay Example As an initial matter, it is necessary to understand the technological context of the time frame within which the railroad evolved as an integral part of the American infrastructure. There were, to be sure, important scientific breakthroughs which made such a continental project feasible. These breakthroughs came in both the United States of America and in Europe. Without these breakthroughs it would be very fair to argue that America might not have developed as quickly and as powerfully as it has in the past two hundred years. In 1769, James Watt, a mechanical engineer from Scotland successfully patented a steam engine which had practical applications. To be sure, this technological breakthrough was not specifically designed for railroads, quite the contrary, it was most commonly associated with prototypes of steamboats in Great Britain. Nonetheless, the steam engine provided the world with a new source of power; prior to this scientific development, "for centuries, people had relied on wind, water, animal, and human power to drive the machines of industry, agriculture, and transportation."1 This new power source would stir the imaginations of leaders in governments and commerce alike. Although the steam engine would revolutionize many fields, it became an essential step in the evolution of the steam locomotive. In 1825, a steam-driven locomotive pulled coal on a nine mile track in England. This experiment demonstrated that railroads and steam locomotives were indeed within the realm of possibility. If coal could be moved nine miles by rail then it could, in theory be moved nine hundred miles. It didn't take long for the concepts and the engineering prowess to take root in America; indeed, in 1830, a mere five years after the successful experiments in England, an American engineer, Peter Cooper, completed the construction of America's first steam locomotive. This steam locomotive was named the Tom Thumb and it carried both commercial goods and passengers along a thirteen mile stretch of railroad track from Baltimore to Ellicott's Mills, Maryland.2 From a technological point of view, the stage was set for the construction of grander and more far-reaching rail systems. 1.2 The Demographic and Intellectual Origins Calls for expanded rail service were frequent and fervent. The origins of the fundamental idea, a transcontinental railroad connecting the Atlantic coast to the Pacific coast, "first surfaced in 1832 in an anonymous letter in the weekly newspaper- The Emigrant published in Ann Arbor Michigan. The idea did not die from that moment on."3 Significantly, this proposal for a transcontinental railroad proceeded even before the United States had settled treaty negotiations regarding the Oregon territory. 4 The speed with which the idea took root was staggering. Barely were the engineering feats accomplished, and with portions of the western territories unsettled or disputed by various powers, and plans were being made to connect the coasts by railroad. These pressures to move westward, and to connect the Atlantic to the Pacific, were in many ways driven by demographic pressures. The demographic origins of the transcontinental railroad can be traced to the westward movement of settlers across the Northern Plains.5 This trail would become an important route for emigration, and would be later denoted more formally as the Oregon Trail. People