Wednesday, December 25, 2019

Analysis Of John Milton s Paradise Lost - 1606 Words

In books one, two, four and nine of Paradise Lost, Milton portrays Satan as heroic, introducing freedom and reason to the minds and lives of humanity. Satan allows his subservient fallen angels, as well as Adam and eve to recognize authority, reason and the true meaning of freedom. The beginning of the story is told through Satan’s point of view, making him the first empathetic character the reader is introduced to. From the very beginning of Book One, Satan explains how him and other fellow angels waged a war against God and ended up falling from Heaven. As punishment for his sin, Satan is sent to Hell, where happiness ceases to exist. Another fallen angel, Beelzebub suggests that the only reason why the fallen angels are still alive is to suffer their consequences, feeling punishment from God and satisfying his â€Å"vengeful ire†. Satan seeks to discover why God is making him suffer and plans to avenge God. The universe that Milton portrays in Paradise Lost with Heav en at the top, Hell at the bottom, and Earth in between is hierarchical. Satan seeks to destroy this hierarchy. God sat at the top of this hierarchy and was expected to be obeyed. Satan attempted to rebel against authority, claiming that the fallen angels’ goal in the new life they were given is to be evil: â€Å"To do ought never will be our task, / But ever to do ill our sole delight† (1.159-60). They are virulent towards God and want to act out in spite of him. Satan wants to gather more fallen angels to plan andShow MoreRelatedAnalysis Of John Milton s Paradise Lost 1852 Words   |  8 Pagesliterary merit. Do not merely summarize the plot. (2010 AP Literature and Composition) Disobedience and Exile an Analysis of Satan from Milton’s Paradise Lost John Milton’s epic poem, Paradise Lost, has been the subject of criticism and interpretation through many years; these interpretations concur in that Adam and Eve are the sufferers of the poem, and it is their blight to lose Paradise because of their disobedience; however, their exile is merely a plight brought by Satan, and it is he who suffersRead MoreAnalysis Of John Milton s Paradise Lost Essay2201 Words   |  9 PagesEve’s story arc in Paradise Lost, by John Milton, is a bildungsroman, the German word for a â€Å"novel of education.† Eve develops through the five stages of a typical bildungsroman character, as demonstrated by several different works from the genre. It will be useful to discuss several different bildungsromans from different eras and regions to fully determine the necessary characteristics of a bildungsroman, like The Odyssey, To Kill a Mockingbird, David Copperfield, Adventures of Huckleberry FinnRead MoreAnalysis Of John Milton s The Of Paradise Lost 1122 Words   |  5 Pageshumankind could be considered heroic according to well-known author John Milton. Book IX of Paradise lost portrays this sense of heroism through the sins of Adam and Eve, but also creates a sense of controversy through the unexpected personality swap between Satan and of God. This literary work is a major contribution to biblical and literary history; therefore a reason why this work is still read today. The poem must turn tragic, and Milton asserts his intention to show this great fall is more heroic thanRead MoreAnalysis Of John Milton s Paradise Lost 1499 Words   |  6 Pagesbeing, an epic hero if that being has done what is required. In John Milton’s, â€Å"Paradise Lost†, the character of Satan presents itself as an epic hero, Milton tests that the character of Satan forces the reader to consider the possibility that Satan may actually be a hero, or at the very least, a character worth seeing in a more complex light. This along with the following examples are all showing how the character of Satan in â€Å"Paradise lost†, can be view and is viewed as an epic hero thought the novelRead MoreAnalysis Of John Milton s Paradise Lost 1071 Words   |  5 Pages Writing AP Exam Essays Advanced Placement English Literature Composition Name Juan Linares Major Work Data Page Paradise Lost Writer/Nationality John Milton/ UK 1608-1674 Theme/Meanings of the work as a whole Disobedience plays a key role in the unfolding of Milton’s poem. Satan disobeys God because God gave him free will, and causes Eve to disobey Adam, to disobey God. Justification of God. Death must happen to the world but because of the Son, DeathRead MoreAnalysis Of John Milton s Paradise Lost 1035 Words   |  5 PagesSatan is the first figure to speak in Milton’s poems in Paradise Lost. His words to Beelzebub are the sort of utterances a politician would make to his party members after a defeat. It combines convincement with the virtue of emotional manipulation. Satan’s words shift like a dream from expression of grief and sympathy to the restatement of united defiance, to which Beelzebub replies unconsciously. Milton creates this shift so subtly that it is hardly noticed and highlights through this that theRead MoreAnalysis Of John Milton s Paradise Lost 869 Words   |  4 PagesIn his epic, Paradise Lost, Milton entertains the reader with his version of how one of the greatest falls of humanity occurred. Although many would consider God or Adam and Eve as the main characters in a story like this, the main character of this epic is truly Satan. Satan is shown as a strong and powerful character who is completely overwhelmed with emotions which create a type of hell in his mind; even when he is in heaven, he cannot escape his true life. Satan’s desire for vengeance on God’sRead MoreAnalysis Of John Milton s Paradise Lost1442 Words   |  6 Pages(Name) (Instructor) (Course) (Date) Heroism in John Milton’s Paradise Lost There are many definitions of a hero, and establishing the hero in John Milton’s Paradise Lost has been object to scholarly debate. One definition of a hero is that by Aristotle, who defined a hero as a person who is divine and superhuman. However, other definitions encompass the aspect of virtue in heroism. Despite all the definitions for a hero, it remains factual that a hero would be someone that the readers would delightRead MoreAnalysis Of John Milton s Paradise Lost 1253 Words   |  6 Pages Students often read John Milton’s works with great difficulty; he is determined to have his audience know his goals and how important his writing is through epic metaphors and masterful language. In Paradise Lost, he tells his audience that this will the epic to end all epics and that this is the most important tale of all mankind: the fall of Man. Comparatively, Alexander Pope used the same style of epic not to tell an important tale, but to question much of the life of ar istocracy in his timeRead MoreAnalysis Of John Milton s Paradise Lost 1767 Words   |  8 Pagesthat won the support of the writer John Milton. Milton was known for his rhetorical writings against Charles I and for Oliver Cromwell at the time. It would not be until after the fall of Cromwell that Milton would complete his greatest work of literature however. When the Protectorate fell and Charles II rose to power in 1660, Milton was forced into hiding for fear that he would be punished for his involvement with Cromwell. This would actually benefit Milton for it was when he was in hiding that

Monday, December 16, 2019

Maccbeth the Role of the Witches in Act 1 - 743 Words

The Role of the Witches in Act 1 The play Macbeth starts with the meeting of the three witches in a deserted heath. One reason why Shakespeare starts the play in this way is that in his time people believed in the existence of witches and blamed them for all unnatural events that happened. The people believed that witches had contact with the devil and animals, that they could fly on broomsticks, cast spells by chanting and making potions and that they had the ability to fortell the future. Shakespeare starts the play with the three witches who meet in a deserted place in Scotland on a stormy night. He starts like this because he wants to scare the audience.The whole atmosphere becomes sinister and strange and gives us an†¦show more content†¦Banquo questions the witches as to who they are: What are these creatures so wrinkled and so wildly dressed / by each at once her choppy finger laying upon her skinny lips. Banquo is confused by their appearance because the witches look like women but they have facial hair: You should be woman and yet your bears forbid me to interpret that you are so. The witches greet him as lesser than Macbeth and greater, not so happy, yet much happier, and a man who shall get kings, though be none. While Banquo is curious about the witches predictions and his own fate, he is not prepared to beg them to tell him more. He does not seem to be frightened of these evil Sisters: Speak then to me, who neither beg nor fear. Your favours nor your hate. Macbeth on the other hand seems to be very affected by their predictions When Macbeth begins to question them further; the witches vanish into the air. Almost as soon as they disappear, Ross and Angus appear, bearing the news that the king has granted Macbeth the title of Thane of Cawdor. Macbeth and Banquo step aside to discuss this news. Banquo is of the opinion that the title of Thane of Cawdor might enkindle Macbeth to seek the crown as well. Macbeth questions why good news like this causes his seated heart knock at ribs / Against the use of nature, and his thoughts turn immediately and with

Sunday, December 8, 2019

Accounting System

Question : Discuss about the Accounting System ? Answer : Role of AIS in the value chain of a manufacturing organization Accounting Information system (AIS) refers to the process of collecting, accumulating and transferring the financial data that assists the management in taking business decisions. AIS deal with the resources of information technology to process and track the accounting information of the organizations and firms. The primary role of AIS is the collection and storage of financial data in an efficient and effective manner from the relevant source including documents, journals and ledgers. As value chain refers o the activities that the organizations undertake to produce valuable goods or service for the consumer market. Accordingly, AIS plays essential role in the value chain of manufacturing companies to deliver the valuable products (Said, 2016). Another role of AIS in the value chain of manufacturing companies involves the supply of useful information with respect to the manufacturing expenses and use of resources that helps in taking production decision. Further, the function of Accounting Information System is to provide assurance on appropriate internal control in terms of accurate recognition and processing of data. Properly designed AIS add value to the manufacturing organization by improving the product quality as well as reduction in manufacturing costs that eventually improves the organizational efficiency (Kothari, Mizik Roychowdhury, 2015). The role of AIS involves the sharing of knowledge to improve the efficiency of organizational supply chain so that the production cost and quantity can be parallel to the consumer demand. The manufacturing organizations primary concern is the management of inventory, which affects the organizational profitability hence the role of AIS includes the appropriate requirement of inv entory as per the demand and supply chain of the manufactured products. Further, AIS provides assistance in improving the effectiveness of the manufacturing company for the process of producing goods in terms of quality and presentation including the improvement in corporate strategy (Christensen, Nikolaev Wittenberg?Moerman, 2016). Assistance of AIS with decision making in a contemporary manufacturing organization The objective of implementing the system of accounting information by the organizations is to get useful information for the purpose of taking business decisions that adds value to the products and services. Contemporary manufacturing organizations involve several structures related to production, organizational team, organizational matrix and marketing that requires effective system for making decisions. Accordingly, well-designed AIS system provides assistance in taking appropriate decisions with respect to the production structure, various teams of the organization and marketing structure. The AIS provides assistance for making business decision by using the model of accounting by collecting, storing and processing the relevant data for the production cost and quantity. Additionally, AIS uses the model of simulation to assist the management in making decision for marketing structure to improve the sales of organizational products. It helps in taking decision on rational basis for the required amount of advertising or promotions concerning the level of sales price of the products (Vasarhelyi, Kogan Tuttle, 2015). One of the most significant assistance that AIS provides to the contemporary manufacturing organization is the proposing decisions for the purpose optimum use of raw materials. Many organizations experience the issues on supply of raw material that are not sufficient for the production or over supply of raw materials that involves high value of inventory affecting the revenue and profitability. Therefore, AIS provide assistance in developing the information in optimum use of raw materials sufficient to meet the requirements of production by incorporating the accounting data for raw materials. The AIS also provide assistance in making decision for renewal of insurance system for outgrowing of development system in the organization. Incorporation of AIS assists organizations to determine and measure the renewal rates of the insurance disclosing the accurate results. Therefore, well developed and designed AIS help organizations in taking various business decisions (Schmidt, Gtze Sygull a, 2015). Use of value chain to provide competitive advantage The system or activities of value chain assist the organization to develop the valuable products and services as well as to provide the competitive advantage. It has been stated by Michael Porter that the competitive advantage for organizations are of two types, one of which relates to the product differentiation while the other is cost leadership position. In order to create the competitive advantage in the manufacturing organizations, the management is required to form value chain analysis that considers primary and support value activities. In order to develop the competitive advantage for product differentiation or cost leadership the organization is required to identify the value activities based on the current manufacturing process and market demand level of such products (Herrera, 2015). The organization is required to identify the optimum process for manufacturing products, level of raw materials supply as well as cost of materials including the identification of inventory le vel. Further, the organization is required to allocate such costs to the activities of value chain based on the assumptions to evaluate the organizational performance for individual activities. Differentiation of products in competitive advantage for the organization can be achieved by using the value chain activities with respect to the infrastructure, technology, manufacturing process and human resources. In order to provide competitive advantage for cost leadership, the manufacturing organization can use the value chain activities by identifying the manufacturing costs, marketing costs and administrative costs. After the identification, the organization can allocate such costs to each of the value chain activities to determine the most valuable area of managing the organizational costs. Moreover, if the organization conducts manufacturing of different products then the allocation of costs can be done for each of the different products measuring the most valuable product for the organization (Prajogo, Oke Olhager, 2016). Further, determination of value for the products as per brand level or quality, the organization can use the value chain analysis based on the consumer demands and product market. To identify the valuable products or services, the organization can use the method of value chain model by bifurcating the core activities to measure the impact on the unit of business. Mor eover, the organization can use the strategic planning model to determine the competitive advantage for manufacturing and marketing of valuable products at reasonable cost along with the improved quality (Sharan et al., 2015). Reference List Christensen, H. B., Nikolaev, V. V., Wittenberg?Moerman, R. (2016). Accounting information in financial contracting: The incomplete contract theory perspective.Journal of Accounting Research,54(2), 397-435. Herrera, M. E. B. (2015). Creating competitive advantage by institutionalizing corporate social innovation.Journal of Business Research,68(7), 1468-1474. Kothari, S. P., Mizik, N., Roychowdhury, S. (2015). Managing for the moment: The role of earnings management via real activities versus accruals in SEO valuation.The Accounting Review,91(2), 559-586. Prajogo, D., Oke, A., Olhager, J. (2016). Supply chain processes: linking supply logistics integration, supply performance, lean processes and competitive performance.International Journal of Operations Production Management,36(2), 220-238. Said, J. (2016). The Mediating Effects of Organizational Learning Orientation on the Relationship between Strategic Management Accounting Information Use and Organizational Performance.Asia-Pacific Management Accounting Journal,5(2). Schmidt, A., Gtze, U., Sygulla, R. (2015). Extending the scope of Material Flow Cost Accountingmethodical refinements and use case.Journal of Cleaner Production,108, 1320-1332. Sharan, A. D., Schroeder, G. D., West, M. E., Vaccaro, A. R. (2015). Understanding a value chain in health care.Journal of spinal disorders techniques,28(8), 291-293. Vasarhelyi, M. A., Kogan, A., Tuttle, B. M. (2015). Big data in accounting: An overview.Accounting Horizons,29(2), 381-396.

Sunday, December 1, 2019

Tobacco And Kids Essay Example For Students

Tobacco And Kids Essay Tobacco Ads Target YouthEveryday 3,000 children start smoking, most them between the ages of 10 and 18. These kids account for 90 percent of all new smokers. In fact, 90 percent of all adult smokers said that they first lit up as teenagers (Roberts). These statistics clearly show that young people are the prime target in the tobacco wars. The cigarette manufacturers may deny it, but advertising and promotion play a vital part in making these facts a reality (Roberts). The kings of these media ploys are Marlboro and Camel. Marlboro uses a fictional western character called The Marlboro Man, while Camel uses Joe Camel, a high-rolling, swinging cartoon character. Joe Camel, the smooth character from R.J. Reynolds, who is shown as a dromedary with complete style has been attacked by many Tobacco-Free Kids organizations as a major influence on the children of America. Dr. Lonnie Bristow, AMA (American Medical Association) spokesman, remarks that to kids, cute cartoon characters mean that the product is harmless, but cigarettes are not harmless. They have to know that their ads are influencing the youth under 18 to begin smoking(Breo). Researchers at the Medical College of Georgia report that almost as many 6-year olds recognize Joe Camel as know MickeyMouse (Breo). That is very shocking information for any parent to hear. The industry denies that these symbols target people under 21 and claim that their advertising goal is simply to promote brand switching and loyalty. Many people disagree with this statement such as Illinois Rep. Richard Durbin who states If we can reduce the number of young smokers, the tobacco companies will be in trouble and they know it (Roberts). So what do the tobacco companies do to keep their industry alive and well? Seemingly, they go toward a market that is not fully aware of the harm that cigarettes are capable of. U.S. News recently featured a discussion of the smoking issue with 20 teenagers from suburban Baltimore. The group consiste d of ten boys and ten girls between the ages of 15 and 17. When asked why they started smoking, they gave two contradictory reasons: They wanted to be a part of a peer group. They also wanted to reach out and rebel at the same time. When you party, 75 to 90 percent of the kids are smoking. It makes you feel like you belong, says Devon Harris, a senior at Woodlawn High. Teens also think of smoking as a sign of independence. The more authority figures tell them not to smoke, the more likely they are to pick up the habit (Roberts). The surprising thing is that these kids know that they are being influenced bycigarette advertising. If these kids know that this advertising is manipulating them, why do they still keep smoking? The ads are everywhere, especially in teen-oriented magazines, such as Rolling Stone and Spin. The ads also fuel some of the reasons the children gave for starting. They represent rebellion, independence, acceptance and happiness. These are all the things a young p erson, between childhood and adolescence, needs and desires. This type of advertising, on top of peer pressure, is the mystery behind therise in adolescent smoking. How do we stop the future of America from smoking? Here are three things that the experts recommend. Try to convince your children that smoking is not cool. Talk to your kids at a young age about the dangers of smoking. Identify family members who smoke and ask them to stop (Thomas). Children are the most valuable commodity we are given in life. Lets try to educate them while theyre young to be independent thinkers and to not be swayed by the tobacco companies who are trying to take advantage of their mind and body. Works CitedBill Clinton vs. Joe Camel. U.S. News World Report. 2 Sep. 1996: 12. Infotrac. Online. 27 Oct. 1996. .u21a764785db7955e86cff04ca0aa40b0 , .u21a764785db7955e86cff04ca0aa40b0 .postImageUrl , .u21a764785db7955e86cff04ca0aa40b0 .centered-text-area { min-height: 80px; position: relative; } .u21a764785db7955e86cff04ca0aa40b0 , .u21a764785db7955e86cff04ca0aa40b0:hover , .u21a764785db7955e86cff04ca0aa40b0:visited , .u21a764785db7955e86cff04ca0aa40b0:active { border:0!important; } .u21a764785db7955e86cff04ca0aa40b0 .clearfix:after { content: ""; display: table; clear: both; } .u21a764785db7955e86cff04ca0aa40b0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u21a764785db7955e86cff04ca0aa40b0:active , .u21a764785db7955e86cff04ca0aa40b0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u21a764785db7955e86cff04ca0aa40b0 .centered-text-area { width: 100%; position: relative ; } .u21a764785db7955e86cff04ca0aa40b0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u21a764785db7955e86cff04ca0aa40b0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u21a764785db7955e86cff04ca0aa40b0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u21a764785db7955e86cff04ca0aa40b0:hover .ctaButton { background-color: #34495E!important; } .u21a764785db7955e86cff04ca0aa40b0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u21a764785db7955e86cff04ca0aa40b0 .u21a764785db7955e86cff04ca0aa40b0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u21a764785db7955e86cff04ca0aa40b0:after { content: ""; display: block; clear: both; } READ: Blance DuBois Essay We will write a custom essay on Tobacco And Kids specifically for you for only $16.38 $13.9/page Order now Selling Tobacco to Kids. America. 17 Feb. 1996: 3. Infotrac. Online. 27 Oct. 1996. Roberts, Steven. Teens on tobacco; kids smoke for reasons all their own. U.S. News World Report. 18 Apr. 1996: 38. Infotrac. Online. 27 Oct. 1996. Thomas, Roger E. 10 steps to keep the children in your practicenonsmokers. American Family Physician. Aug. 1996: 450. Infotrac. Online. 27 Oct. 1996. Breo, Dennis L. Kicking Butts-AMA, Joe Camel and the Black Flag war on tobacco. JAMA, The Journal of the American Medical Association. 29 Oct. 1993: 1978. Infotrac. Online. 27 Oct. 1996.

Tuesday, November 26, 2019

On the great morning of March 24, 2005 essays

On the great morning of March 24, 2005 essays On the great morning of March 24, 2005 my art appreciation class was asked to meet in front of the Author Rose Museum to view Dr. Ibomans statue entitled The Souls Errand. The class was then asked to write a critical paper on our whole experience of appreciating the piece of art. The morning of our great adventure was really not a fun one because of the fact that it was raining and we as a class were told that if it were to rain that we were to meet in the class room. Being that in my opinion it was raining I went straight to the class room to find that it were empty. After my miserable walk in the rain towards the statue I saw my class standing around the statue in a group. The hilarious part of all was that everyone was thinking the same thing that I was thinking about the rain, but acted as if nothing were wrong. The best part of the wrong time was after I finally showed up. I realized that looking at others work now meant more to me now that I know better, and now that I can comprehend the real meaning of the slightest of jesters in figures. The first thing I did was look at the statue as a whole. I first looked a the figure and noticed how the figured was dressed in a turban like wrap the wrapped around his entire body. Then I took notice in the figures posture. The figure stands straight up with both arms in two totally different postures. One hand was at its side while the second was holding it up as he was ready to receive something from someone. I then looked at the facial features of the character which to me if the most foretelling about how the artist wants you to feel though looking at his statue of man. The figures mouth was wide open as if he has seen something worth seeing in his life and he wants everyone to listen to him about what the truth really is. The final and most im portant thing that I looked at was the base of the statue. The Base read. The Souls Errand, 1996 By: Dr. Kod...

Friday, November 22, 2019

8 Fun SAT Test Facts to Give You a Break from Studying

8 Fun SAT Test Facts to Give You a Break from Studying SAT / ACT Prep Online Guides and Tips Unfortunately, studying for the SAT isn’t much fun. There’s really no way to make reading passages or dissecting math problems super entertaining - and believe me, I’ve tried. But if you’re looking for a quick break from studying, check out these 8 random SAT test facts. You may even learn something helpful! Fact #1: SAT doesn’t actually stand for anything SAT originally stood for Scholastic Aptitude Test. But after the idea that the SAT tested "aptitude"became too controversial, the namewas changed to the Scholastic Assessment Test. Of course, "assessment" and "test" are spectacularly redundant, so in 1997 the College Board got fed up with the whole namingfiascoand decided that the SAT was now just the name of the test, not an abbreviation of something else. Fact #2: The College Board once canceledthe test for an entire country The College Board takes cheating veryseriously. In 2013, ETS, which administers the SAT, found out that tutoring companies in South Korea had conspired to obtain the test in advance, so theycanceledthe May test date entirely. Similarly, when a group of Long Island teens were caught paying college students to take the test for them they faced harsh consequences: criminal charges. Seoul, South Korea, where some unlucky students had their SAT canceled. Fact #3: There's a play about SAT tutoring Jenny Lyn Bader’s play None of the Above is all about the relationship between a trouble-makingteenager and her SAT tutor. I suspect the play issomewhat more dramatic than reality, soif you have questions about tutoring I'd recommendtaking a look at our guide instead. Fact #4: The scale on the original College Board test wasbrutal The College Board actually predates the SAT. It was founded in 1901 to administercollege specific tests, which were gradedas Excellent, Good, Doubtful, Poor, or Very Poor. That system may have beenless confusing than the current scale,but it also sounds kind ofharsh! Fact #5: Someone wrote an SAT vocabnovel about vampires There’s an entire genre of novels specifically designed to help you learn vocab words for the SAT, and they sound completely bizarre.Test of Time investigates what would happen if Mark Twain's manuscript forHuckleberry Finn was swapped with a modern day college student's laptop.Vampire Dreams is basicallyTwilight without the whole glittering in the sun thing. The reviews from students aren't kind, so I would recommend sticking to regularnovels with high level vocab words. You're probably better off just readingDracula.(Len "Doc" Radin/Flickr) Fact #6: Stanley H. Kaplan started the first SAT test prep company in 1938 When he startedtutoring college-bound students in his basement in Brooklyn, Kaplancharged $128 per student. Despite considerable demand, he didn'texpand outside of New York until the 1970s. Fact #7: The SAT started out asa military IQ test Before it was used for college admissions, an early version of the SAT wasused by the army to screen recruits during World War I. The first SAT, which was given in 1926, wasalso much, much more difficult than today’s version. Itincludedsections in which the test takerhad to translate sentences into a made-up language, judge whetherpropositions were perfectly logical,and complete baffling analogies. I don’t know about you, but I can’t make heads or tails of these analogies. Fact #8:George W. Bush used the SAT as part of his presidential campaign No, he didn't touthis own scores- those weren't particularly impressive. Instead, he bragged about the 100 point increase in Texas students’ SAT scores during his term as governor. Unfortunately, that increase had nothing to do with improvements in education: it was actually caused by the College Board rescaling the test in 1995. What's Next? If you're having trouble motivating, try reading about how a higher SAT score can help you get into the school of your dreams. Are you struggling to improve or have actually seen your scores go down? Try these strategies to turn it around. For tons of other free SAT prep resources, take a look at the right sidebar to find our posts sorted by topic. Disappointed with your scores? Want to improve your SAT score by 160points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: Have friends who also need help with test prep? Share this article! Tweet Alex Heimbach About the Author Alex is an experienced tutor and writer. Over the past five years, she has worked with almost a hundred students and written about pop culture for a wide range of publications. She graduated with honors from University of Chicago, receiving a BA in English and Anthropology, and then went on to earn an MA at NYU in Cultural Reporting and Criticism. In high school, she was a National Merit Scholar, took 12 AP tests and scored 99 percentile scores on the SAT and ACT. Get Free Guides to Boost Your SAT/ACT Get FREE EXCLUSIVE insider tips on how to ACE THE SAT/ACT. 100% Privacy. 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Thursday, November 21, 2019

Branding and product life cycle Essay Example | Topics and Well Written Essays - 1000 words

Branding and product life cycle - Essay Example In this stage the products are newly launched in the competitive market place by the organizations. In this product life cycle stage, monopoly can be developed based on the demand and efficiency of the product. The organizations generally achieve losses rather than profit during this product life cycle stage. The organizations generally implement aggressive promotional strategies in order to create awareness about the newly developed product. This introduction stage has two characteristics, such as low competition and low sales growth rate. Growth Growth stage is the second common stage in the product life cycle model. This stage comes with the recognition in the competitive market. Profit of the products starts to flow from this stage. The organizations can try some new innovative ideas in order to maintain the sales growth of products. This growth stage is considered as the appropriate time to develop new competitive and effective price in the competitive marketplace. This strategy helps the organizations to develop a potential customer base for the products. Maturity Maturity is the third stage in the product life cycle model. ... It affects the sales of product. Several organizations try to redesign their products to secure market share and customer loyalty towards it. However, low profit margin, limited sales growth rate and implementation of new innovative models are the major characteristics of this maturity stage. Decline Decline is the last stage of product life cycle model. Generally, majority of the products dies in this decline stage due to huge low sales growth rate. Several organizations share the same market for a single product class. It is difficult for these products to compete with the new entrants. It is true that, market demand and needs of customers change constantly due to the organizations’ product differentiation strategy (Lamb, Hair and MacDaniel, 2008, p.30). This strategy reduces the demand of the existing products. Target customers generally perceive these products as the old and ineffective products. Therefore, people try to experiment with newly developed products in the mark et place. It is not necessary that, every product would go through this specific product life cycle stage. It highly depends upon the category of products, scope of that particular product and market competition. Question 2: Branding Strategies Branding strategy can be defined as the long term plan for a particular brand. It includes determination of potential target audiences and a significant understanding of the market demand and needs of target customers. Effective branding strategy helps to identify the brand and its experience. There are several branding strategies that have been implemented by the organization. This part of the essay will discuss about Company Name Branding, Individual Branding, Attitude Branding,

Tuesday, November 19, 2019

Genetically modified seeds Assignment Example | Topics and Well Written Essays - 500 words

Genetically modified seeds - Assignment Example This report summarizes public awareness on GM seeds, their benefits, risks, safety concerns, environmental concerns; and makes recommendations based on these findings. This study uses simple random sampling. The population of the sample includes individuals in the neighbourhood who were randomly selected. Findings are based on case data to derive general conclusions. To meet the objectives of this study, a questionnaire focussing on the objectives of the study was established. Most people said that there is little public awareness about GM seeds. However, eight out of fifteen respondents said that over 70% of foods in grocery stores contain an ingredient grown from GM seeds, which did not surprise them. The results showed that most consumers do not have entrenched knowledge about the benefits and risks of genetically modified seeds. However, most people are suspicious that GM seeds pose health and environmental risks. People are generally uncertain about consumer benefits from GM seeds. Environmental threats posed by GM foods are the leading contributors of these uncertainties. Although most people are concerned about safety of GM seeds, more concern is on the risk these seeds pose to the environment. When asked on benefits of GM seeds to consumers and farmers, nine out of fifteen respondents indicated that GM seeds have richer nutritional value, higher quality and are better priced. Five of the respondents claimed that GM seeds are drought resistant, pest resistant and weed resistant. Most respondents were aware that the seeds would ensure adequate food supply for the booming population. Six respondents argued that GM seeds would lead to high quality foods free from chemicals needed to keep pests and weeds away. Eleven respondents felt that GM seeds would greatly benefit farmers in producing high yields and reducing production costs. Results indicated concerns about future

Sunday, November 17, 2019

Qualitative Research or Quantitative Research Essay Example for Free

Qualitative Research or Quantitative Research Essay Both qualitative and quantitative research methods have their specific qualities which make them useful to a researcher, however in the course of this short essay I will explain why, for several reasons, qualitative research is better. As both methods operate within different assumptions, it is important to stem criticism for each methods respective theoretical base in order to adequately judge them. In the course of this essay I will highlight each methods theoretical assumptions and then I will assess each method by pointing out their positive and negative factors. The underlying assumption behind qualitative research is that the entire subject needs to be examined in order to understand the phenomenon. Quantitative research however, places importance in collecting and analyzing data from parts of a trend and in so doing, can miss important aspects which could lead to a complete understanding of the whole phenomenon. Theres no such thing as qualitative data. Everything is either 1 or 0(Fred Kerlinger: 1999)Unlike quantitative research, there is no overarching framework for how qualitative research should be conducted; rather each type of qualitative research is guided by the particular philosophical stances that are taken in relation by the research to each phenomenon (Miles Huberman: 1994, p. 40) This enables qualitative research to be more involved with the subject at hand whereas quantitative research has the same rules which it applies to every subject matter, thus making it easier to overlook important evidence. As the researcher using qualitative methods becomes entirely immersed in the data collection phase of the project, he himself actually becoming the data collection tool as opposed to the questionnaires and equipment used by quantitative researchers, it allows him to gain a better understanding of the subject matter as a whole and observe the subject in its own environment:Human behaviour is significantly influenced by the setting in which it occurs; thus one must study that behaviour in situations. The physical setting  ¬e.g., schedules, space, pay, and rewards  ¬and the internalized notions of norms, traditions, roles, and values are crucial contextual variables. Research must be conducted in the setting where all  the contextual variables are operating. (Marshall Rossman: 1980)Quantitative research disregards these valuable contextual variables as most of the work is done in a laboratory with the researcher using the principles of impartiality and an objective portrayal of t he subject. In conclusion, qualitative research is better than quantitative research because it places emphasis upon the subject itself by studying it in an in-depth manner and becoming involved with it on a personal level. Quantitative research keeps a level of impartiality with the subject matter thus making it neglect important contextual factors crucial to the research itself. 1.Using British Election Study data for example, why is it problematic to do quantitative research on ethnic minorities?It is problematic to do quantitative research on ethnic minorities because the standard deviation is so small, thus the observations are spread out over a very small sample which would not accurately represent the entire ethnic group. There is such a small valid percent that subjects would need to be targeted as they are unlikely to be caught during random sampling. 2.Providing either hypothetical and/or published examples, how accurate is it to label content analysis as a quantitative method?It is quite accurate to label content analysis as a quantitative method for several reasons. The comparisons of their theoretical patterns are numerous and therefore it has more in common with quantitative than qualitative methods. In the course of this short essay I will explain why it is accurate to label content analysis as a quantitative method by using an example of research employing content analysis and pointing out the similarities between the two. Content analysis has been described as:Any technique for making inferences by objectively and systematically identifying specified characteristics of messages (Holsti: 1969 p. 14)Compare this with a definition of quantitative research:The aim is to classify features, count them, and construct statistical models in an attempt to explain what is observed. It is objective seeks precise measurement analysis of target concepts. (Miles   Huberman: 1994, p. 40)Both of these definitions contain the term objective, which shows that both of the methods share the core aspect of non-interference with subjects:Content analysis is often referred to as an unobtrusive method'(Bryman: 2008, p. 289)This key concept lies at the heart of both content analysis and quantitative research methods, it is an obvious similarity. In Shephards study of the dynamics between the party, candidates and constituencies he used content analysis on party leaflets to spot recurring trends. His method (content analysis) bears a striking resemblance to quantitative research, for example both methods begin with hypotheses and theories, Shephard choosing to ask whether emphasis in leaflets matches the profile of the constituents. He then made two hypotheses stating that -the higher the unemployment rate the higher the emphasis on jobs and job creation and the higher the home ownership, the higher the emphasis on interest rates and mortgages. Quantitative research methods also start off with hypotheses and theories; therefore it is clear to see that content analysis could be labelled quantitative due to this fact. Furthermore, both methods of research have a high level of transparency because they are both highly structured and systematic in their approach. Shephard stated that to conduct his analysis objectively and systematically (two quantitative features) that he had to identify his sample, sample period, text/images and what words and images to count. This shows that both content analysis and quantitative research share epistemologically grounded beliefs about what constitutes acceptable knowledge (Bryman: 2008, p. 155)In conclusion, it is accurate to label content analysis as a quantitative method due to the fact that it shares many features in common with quantitative research. These include, maintaining objectivity during the study, transparency and a systematic approach to research. These features indicate that content analysis is grounded in the same theoretical processes and philosophy as quantitative research. 3.Providing examples of focus group research from the literature, discuss the advantages and disadvantages of focus groups. Focus groups are a highly useful method of data collection but they have many advantages and disadvantages. I will discuss the advantages and disadvantages of focus groups in this essay and also consider real-life examples of focus group research to illustrate this. Focus groups can provide an insight into the way in which people organize and interpret knowledge as well as how people construe information. This is especially useful in the study of audience reception- how audiences receive different kinds of television and radio programmes, etc. Such a study was conducted by Morley in 1980 into how Nationwide, a popular television programme at the time, was received by specific groups of people. He noticed that different groups had different interpretations of the programmes which they had watched, which indicated that the meaning of the programme was based in the way it was watched and interpreted not in the programme itself. (Bryman: 2008, 475) This provides more information that a simple interview because the interviewee has the choice to respond to fellow participants and argue with them, leading the researcher to gain a greater insight into why they hold such beliefs and how strongly they feel about them. Another advantage of focus groups is that they can provide a more open environment to respond to questions by the way in which they are selected prior to the event. For example, Kitzinger notes in her research on HIV that any attempts at discussions about risks for gay men were blocked out by strong homophobic clamouring amongst homophobic men. (Kitzinger: 1994b in Bloor, et al: 2001, p. 20) Therefore focus groups consisting of specific groups such as male prostitutes, retirement club members, etc, provided a more relaxed environment in which views could be openly discussed without fear of being criticised for ones beliefs. In addition to this, organising groups consisting of only HIV positive people meant that disclosure of a potentially stigmatising status could be overcome. (Bloor: 2001 p. 23)However focus groups also have their disadvantages, the most prominent one being the role of the researcher within the discussion- the way in which the focus group is designed, the participan ts selected to take part, where the meeting takes place, how the questions are worded and delivered and who the instigator is may affect the responses which are obtained. This raises  the question over the validity of the results as the researcher has less control over a focus group than he would over a one on one interview with respondents possibly talking amongst themselves on irrelevant issues, or the simple fact that they may get bored or have personality issues with other members of the group. (Walvis: 2003 p. 405)Another disadvantage of focus groups is the tendency of researchers to (either consciously or subconsciously) pick groups so that they align with pre-determined beliefs about a subject. One famous example of this was when Coca-Cola launched New Coke in 1985 despite the fact that the focus groups had made it explicit that they would not like to see the traditional coke removed from the shelves. (Pendergast: 1993 and Greising: 1998) The taste-tests however had proved positive, but they had not been asked the vital question about how they would feel if traditional coke was removed from the shelves, this positive response was more in line with how the CEO of Coca-Cola felt about the product and it was launched based on the back of poorly conducted focus groups. The subsequent product was a massive failure and lost Coca-Cola a large share of the market; it was obvious that Coca-Cola had spent too much time and money on the plan to dismiss it on the results from focus group research at the last minute. One final disadvantage of focus groups is their limited spread of views; Morgan (1998) suggests that the average size of a group should be around six to ten people. This clearly cannot be representative of the population as a whole- Stephen Fisher and Robert Andersen (2005) state that in order to have a representative sample for one million people you would need, with a margin of error of 5%, 384 participants. Bibliography †¢Bloor, M. et al. (2001) Focus Groups in Social Research (London: Sage). †¢Bryman, A. (2008) Social Research Methods (2nd Ed.) (Oxford: Oxford University Press). †¢Greising, D. (1998) Id Like the World to Buy a Coke: The Life and Leadership of Robert Goizueta (New York: Wiley)†¢Holsti, O.R (1969) Content Analysis for the Social Sciences and Humanities (Reading, Mass.: Addison-Wesley)†¢Kerlinger, F. Foundations of Behavioural Research (Nova York: Holt, Rinehart and Winston 1965)†¢Marshall, C., Rossman, G. (1980). Designing qualitative research. Newbury Park, CA: Sage. †¢Miles Huberman (1994, p. 40). Qualitative Data Analysis†¢Pendergast, M. (1993) For God, Country and Coca-Cola: The Unauthorised history of the Worlds Most Popular Soft Drink (London: Weidenfeld Nicholson)†¢Shephard, M. (2007) Multiple Audiences, Multiple Messages? An Exploration of the Dynamics between the Party, the Candidates and the Various Constituencies, Journal of Elections, Public Opinion and Parties†¢Walvis, T.H (2003), Avoiding advertising research disaster: Advertising and the uncertainty principle, Journal of Brand Management, Vol. 10, No. 6

Thursday, November 14, 2019

Technological Advancement in the US Military Essay -- United States Mi

Technological Advancement in the US Military Since its declaration of independence from Great Britain, the United States has experienced wars of many different sorts. Each war introduced a new kind of warfare. The Revolutionary War introduced for the first time in American history, the idea of naval warfare. Ships were armed with dozens guns and carried several dozens of men. The musket, armed with its bayonet as well as the cannon proved to be worthy weaponry advancements in the infantry together with various pistols. The Civil War introduced the revolving pistol as well as the Gatling gun which enabled soldiers to produce rapid fire and destroy enemies in large quantities with a single round. New technological advancements in transportation such as the railroad, enabled large quantities of troops to travel to a given area in nearly half the amount of time. However, the turn of the twentieth introduced new technological advancements in the country as well as the military. This ignited a century of technological advancements in the military that has enabled the United States to excel in militaristic domination. The first war to use significant technological advancement was World War I. Despite the introduction of trench warfare (in which troops dug bases many feet deep into the ground and fought only on the surface), the art of battle would forever be changed. There were many different types of weaponry advancements experienced in World War I. Machine guns were built twice more powerful than in the Civil War, firing up to 600 bullets a minute which was the equivalent of 250 riflemen. Artillery experienced a massive technological progression with the building of several thousands of powerful cannons with shells filled with ... ...ccomplishments. As the years progress, just as they have in the past, so will military technology. Not more 80 years ago, the United States was just learning how to se machine guns. Not more than 60 years ago, the United States was just learning how to use tanks and artillery. Nowadays, the US military has become the leading war machine in all aspects of warfare including weapons, computer technology and biological as well as chemical warfare. God only knows what advancements are to come our way. Works Cited * www.archives.gov/research/military/navy-ships/sailing-ships.html * www.doublegv.com/ggv/battles/tactics.html * www.revision-notes.couk/revision/927.html * www.channel4.com/histroy/microsites/w/wwzweapons.html * www.pbs.org/wgbh/amex/vietnam/trenches/weapons.html * www.science.howstuffworks.com/surveillance-stealth-channel

Tuesday, November 12, 2019

Gender is a Construct Essay

Each person is born either male or female, these are biological facts. However, no matter how clean cut these biological facts may be, they have social implications. Biologically speaking, there are minimal differences in the ability of male and female persons, none that would indicate a less able sex. Yet the underlying social assumptions associated to sex, translate to gender roles that clearly define a perceived difference because of sex. Gender is a social expectation, constructed through time, insisted and demanded through generations. It is a perception of roles and abilities created by society to define men and women as separate groups (Lerner, p. 238, Wolfe, p. 27-34). Sandra Lee Bartky (p. 61-86) further explains that people are born male and female and not masculine and feminine. Femininity is a social ideology imposed upon women, an attribute which is achieved through forceful and repeated learning (Lee Bartky, p. 61-8). By defining gender as a construct we acknowledge that gender is not an attribute that is biologically defined. Gender does not come innately in a person. Instead, gender is defined and perpetuated by social assumptions and expectations. Gender ideologies determine what is expected of each person dependent on sex, while gender roles determine how each person is to act in fulfilling their expectations and how each person is to relate to each other. Gender is an idea that is socially constructed based on expectations of social roles. The roles the men and women are expected to have in a society, and the perceived ideals of masculine and feminine are formed through social expectations and not biological characteristics. Broadly gender ideologies relate to socially constructed roles that define division of labor, distribution of power, individual rights and responsibilities and differentiation as one relates to society. Works Cited Lee Bartky, Sandra. â€Å"Foucault, Femininity and the Modernization of Patriarchal Power. † Feminism and Foucult: Paths of Resistance. Northern University Press, 1988. Lerner, Gerda. The Creation of Patriarchy: Women & History. USA: Oxford University Press, 1987. Wolfe, Alan. â€Å"The Gender Question. † The New Republic 6 June: 27-34.

Saturday, November 9, 2019

How Each Piece of Legislation Will Influence Working Practices in the Setting? Essay

The Children Act 1989 has influenced setting by bringing together several sets of guidance and provided the foundation for many of the standards practitioners adhere to and maintain when working with children. The Act requires that settings work together in the best interests of the child and that they form partnerships with parents and carers. It requires settings to have an appropriate adult: child ratios and policies and procedures on child protection. This Act has an influence in all areas of practice within setting. For example; planning. 2. ) Disability Discrimination Act 1995 (DDA 1995)- The DDA states: â€Å"settings are required to make reasonable adjustments by either changing policy, providing alternative ways to access a provision, or by addressing physical features which make a service impossible or unreasonably difficult for disabled people to use. † (www. hse. gov. uk/disability/law. htm) This means that settings must make their provision more accessible. For example; by having downstairs toilets, wider doors and ramps to the front doors. . ) Children Act 2004 – This Act was introduced as a result of the death of Victoria Climbie and was the introduction of ‘Every Child Matters’ which ensures the wellbeing of children through its five outcomes. The Every Child Matters framework has influenced settings by giving them and other childcare settings a duty to find new ways of working together by sharing information and working co-operatively to protect children from harm. 4. ) Human Rights Act 2000 – This Act has had a huge impact in current legislation in the UK. Under the Act it was agreed that children would have the same rights as adults which means children have the right to dignity, respect and fairness in the way that they are treated. In terms of working with children the articles that relates to this Act are Article 8 which is about the right to privacy, Article 10 the right to freedom of expression and Article 14 discrimination. This legislation has also affected the main principles which underpin working with children. 5. ) Race Relations Act 1976 – The Race Relations Act 1976 aims to express ethnic discrimination. In 2000 there was an amendment to the Race Relations Act which reinforced some of the necessities of the earlier legislation and make settings work towards racial equality. In practice this means that a setting must be alert on how they promote their service, recruit staff and make the provision accessible to all. Following the Act, â€Å"the Commission for Racial Equality was established in order to help enforce the act, and also to advise the Government and others on issues concerning it.

Thursday, November 7, 2019

At Your Disposal

At Your Disposal At Your Disposal At Your Disposal By Maeve Maddox Some speakers, perhaps because of their familiarity with the word disposal in connection with trash, seem to have trouble with the polite idiom â€Å"at your disposal.† For example, I saw this comment on a Yahoo forum: â€Å"If you are at their disposal, it is derogatory and demeaning.† Disposal and its different forms descend from Latin disponere, â€Å"to set in different places, to arrange.† The verb has more than one meaning, including the following: to place or arrange things in a particular order to make fit or ready to make arrangements to get rid of The noun disposal can mean the action of disposing of something. In the expression â€Å"at one’s disposal,† it means â€Å"the power or right to dispose of, make use of, or deal with as one pleases.† The notion that the person â€Å"at one’s disposal† is â€Å"under the command of another† is doubtless the reason for objections to the expression by literalists. Language has its polite conventions, and most people can tell the difference between convention and sincerity. Literalists, however, object to addressing a letter â€Å"Dear Sir† and signing it â€Å"Yours faithfully† on the grounds that the language is â€Å"too intimate† to use with a stranger. Taking the quotation a little out of context, I’ll let Dr. Johnson explain the difference between sincerity and social convention: you may say to a man, â€Å"Sir, I am your most humble servant.† You are not his most humble servant. You may say, â€Å"These are sad times† You dont mind the times. You tell a man, â€Å"I am sorry you had such bad weather the last day of your journey, and were so much wet.† You dont care six-pence whether he was wet or dry. You may talk in this manner; it is a mode of talking in Society† Speakers who object to putting a person at someone’s disposal can still use the idiom in regard to an object or a facility. Here are some examples of current usage: Rest assured that Alotta Properties, Inc. will be at your disposal for as long as you need us. Anecdotal evidence is great and it’s even better the more of it you have at your disposal. But, my good sir, why do you come to me? Your motive is most excellent, but an honest employment is the last thing at my disposal. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Passed vs PastDo you "orient" yourself, or "orientate" yourself?Letter Writing 101

Tuesday, November 5, 2019

The Best Marketing Operations Strategy to Help Overloaded Managers

The Best Marketing Operations Strategy to Help Overloaded Managers Let’s be honest†¦ Marketing Operations doesn’t sound very sexy. It doesn’t spark the same excitement as say a blog post entitled, â€Å"The Best Times to Post on Social Media†. BUT, if you’re a marketing manager looking to improve ROI, Marketing Operations is a topic you should care about. Marketers are constantly expected to do more with less. You’re expected to show your value at every turn†¦ And we’re not just talking about vanity metrics†¦ You need to show cold, hard numbers about how your strategy is driving real business value. By implementing a Marketing Operations strategy†¦ (or even devoting an entire full-time employee to the task) you can start being more consistent in your processes and reaching your campaign goals on the reg. Better processes, better results, better execution. This #Marketing Operations strategy is theMakes Marketing Operations a Cinch So you don’t have the budget to hire a Marketing Operations pro full-time UGH, you’re thinking†¦ Not *another* task I have to take on myself. Have no fear, is here. For real. Lots of Marketing Operations functions can be solved with . Strategic planning? âÅ"… Project Management? âÅ"… Content Operations? âÅ"… Managing your roadmap? âÅ"… Providing insights to Stakeholders? âÅ"… Schedule a demo today to learn how it can make your work life SO much easier. Download These Marketing Operations Templates Before diving in, these templates will help you implement a Marketing Operations Strategy. You’ll find: A Simple Performance Management Checklist   Setting clear goals makes it easier to evaluate your marketing team and increase productivity. Use this checklist to know exactly what to look for, which questions to ask, and what to do. An Agile Sprint planning template   Use this template to implement an Agile marketing process and make sure every project gets done on time, every time. A Marketing Project Management Plan Template   Managing a marketing project is no joke. There are tons of moving parts. Use this template to help get your projects more organized from the get-go. They’ll make putting a strategy into practice much easier. What Even is Marketing Operations? Here are some analogies to illustrate: Marketing Operations is the Excel Spreadsheet to your Adobe Illustrator. It’s the marketing analytics and logic to your design and creativity. It’s the skills handled by the left side of your brain in comparison to the right side. Not into analogies? No problem. Here’s a quick and dirty explanation: Marketing Operations focuses on behind-the-scenes planning, governance, and optimization to make marketing initiatives more successful. From initial budgeting to end-of-campaign analysis, a Marketing Operations professional is responsible for providing hard data to back-up the marketing strategy. Sounds a lot like most marketing managers, amirite? The Scope of Marketing Operations Marketing Operations can be found in all stages of the marketing process. While marketing is usually thought of as the creative group in an organization, the role of Marketing Operations stemmed from the need for increased transparency, efficiency, and accountability. As new technologies slowly proliferated the marketing scene, it became clear that a role was needed to align a company’s processes, metrics and goals – enter Marketing Operations. But for most small and medium-sized enterprises, all of these tasks fall on the shoulders of the Marketing Manager, Marketing Director, or VP of Marketing. That said, here’s a Marketing Operations Strategy to help make your Marketing Operations tasks easier than ever. A Marketing Manager’s Guide to Marketing Operations Let’s assume that you don’t work for a mega-corporation that has all the resources in the world to devote to an entire Marketing Operations, operation. You can still reap the benefits of Marketing Ops by using this strategy. Let’s start with technology†¦ Marketing Operations Technology Marketing Technology or MarTech – has made our jobs as marketers both easier and more complicated. Finding the right solution can make your day-to-day work life 1000x easier... But finding that solution†¦ coupled with *actually* getting your team to use it, sounds like a task that is not worth tackling. However, the status quo can’t continue. This spreadsheet has. Got. To. Go. Let’s start with your tool stack. Don’t have time to track down every MarTech tool for your stack? Here’s a short list to help: Kissmetrics: Metrics, reporting and tracking your funnel are all basic tasks for Marketing Ops. Kissmetrics allows you to build powerful reports and dashboards to track your marketing funnel,   email subscribers, UTM parameters, website activity, and more. Ahrefs: Benchmarketing, competitor analysis, and strategic content planning also fall within the scope of Marketing Operations. Ahrefs helps you target valuable keywords and figure out what you need to do in order to rank your content on search engines. Salesforce: To manage your campaign operations and customer journey tracking like the best of ‘em, Salesforce is pretty awesome. Track things like interactions, build customer segmentations and re-engage using one of the most powerful CRMs around. There is so much you can do with Salesforce we can’t even scratch the surface – it’s a must have to accomplish a lot of Marketing Operations functions. : A project management platform that is actually made for marketing teams.   With you can collaborate, plan, manage workloads and track campaigns all in one tool. It’s mission control for your entire marketing roadmap. Easily see what your entire team is working on day-to-day; share insights with stakeholders using the read-only view; and maximize your team’s productivity. Autopilot: Lead nurturing is awfully hard without a powerful marketing automation platform. Autopilot take a visual approach to email flows. Use this tool to implement advanced marketing automation functions, nurture your leads and hit each persona with the right message at the right time. Process Development and Optimization Efficient and effective processes are one of the key components of Marketing Operations. A successful marketing team doesn’t just set it and forget it, they are constantly improving and tailoring best practices. Start by planning and documenting your workflows. Documenting your workflows means that everyone knows the correct order of operations, when tasks are due, and where their contributions fit into the project’s timeline. They are essential for completing work on time, every time. A documented workflow also means that you can spend more time doing meaningful work and less time following-up with every person at every stage of a marketing project. Here’s how to do it: Step 1:  Determine each team member’s role for each type of project you execute regularly. Step 2:  Map out each task that needs to be completed. Step 3:  Next, assign the task and determine the length of time needed to complete each task. Step 4: Work back from there to determine the necessary project length and attach task due dates for each step in the workflow. For example, here’s what this might look like for a webinar: Generate ideas: Strategist - due 30 days before launch Recruit guest: Strategist - Due 25 days before launch Create talking points: Strategist - Due 18 days before launch Design slide deck: Designer - Due 17 days before launch Include in drip campaign: Marketing Automation - Due 14 days before launch Approve slide deck: Strategist - Due 12 days before launch Schedule social promotion: Writer/Social Strategist - 10 days before launch Test run-though: Guest Host - 1 day before launch Let’s illustrate how this can be done with : In the top right-hand corner of your project click the task template icon. Then, create a new task template. Name your workflow and add each task associated with the project. Next, you can add a due date for each task and assign it to the relevant team member. Now your webinar workflow is documented and ready to be attached to every webinar project from here on out. Recommended Reading: How to Implement an Effective Marketing Workflow Management Process in 7 Simple Steps How To Boost A Marketing Workflow Process That Will Reduce Work By 30-50% Implement an Agile Approach Agile refers to a flexible marketing approach in which teams identify high-value projects, break those project down into smaller deliverables, measure their impact, and then iterate on the results to incrementally improve. Agile Marketing provides marketing teams a set process for running (most) marketing campaigns. Hence a perfect fit for Marketing Operations.

Sunday, November 3, 2019

The Transcontinental Railroad Essay Example | Topics and Well Written Essays - 2000 words

The Transcontinental Railroad - Essay Example As an initial matter, it is necessary to understand the technological context of the time frame within which the railroad evolved as an integral part of the American infrastructure. There were, to be sure, important scientific breakthroughs which made such a continental project feasible. These breakthroughs came in both the United States of America and in Europe. Without these breakthroughs it would be very fair to argue that America might not have developed as quickly and as powerfully as it has in the past two hundred years. In 1769, James Watt, a mechanical engineer from Scotland successfully patented a steam engine which had practical applications. To be sure, this technological breakthrough was not specifically designed for railroads, quite the contrary, it was most commonly associated with prototypes of steamboats in Great Britain. Nonetheless, the steam engine provided the world with a new source of power; prior to this scientific development, "for centuries, people had relied on wind, water, animal, and human power to drive the machines of industry, agriculture, and transportation."1 This new power source would stir the imaginations of leaders in governments and commerce alike. Although the steam engine would revolutionize many fields, it became an essential step in the evolution of the steam locomotive. In 1825, a steam-driven locomotive pulled coal on a nine mile track in England. This experiment demonstrated that railroads and steam locomotives were indeed within the realm of possibility. If coal could be moved nine miles by rail then it could, in theory be moved nine hundred miles. It didn't take long for the concepts and the engineering prowess to take root in America; indeed, in 1830, a mere five years after the successful experiments in England, an American engineer, Peter Cooper, completed the construction of America's first steam locomotive. This steam locomotive was named the Tom Thumb and it carried both commercial goods and passengers along a thirteen mile stretch of railroad track from Baltimore to Ellicott's Mills, Maryland.2 From a technological point of view, the stage was set for the construction of grander and more far-reaching rail systems. 1.2 The Demographic and Intellectual Origins Calls for expanded rail service were frequent and fervent. The origins of the fundamental idea, a transcontinental railroad connecting the Atlantic coast to the Pacific coast, "first surfaced in 1832 in an anonymous letter in the weekly newspaper- The Emigrant published in Ann Arbor Michigan. The idea did not die from that moment on."3 Significantly, this proposal for a transcontinental railroad proceeded even before the United States had settled treaty negotiations regarding the Oregon territory. 4 The speed with which the idea took root was staggering. Barely were the engineering feats accomplished, and with portions of the western territories unsettled or disputed by various powers, and plans were being made to connect the coasts by railroad. These pressures to move westward, and to connect the Atlantic to the Pacific, were in many ways driven by demographic pressures. The demographic origins of the transcontinental railroad can be traced to the westward movement of settlers across the Northern Plains.5 This trail would become an important route for emigration, and would be later denoted more formally as the Oregon Trail. People

Thursday, October 31, 2019

Stock Valuation and Behavioral Finance Essay Example | Topics and Well Written Essays - 1500 words

Stock Valuation and Behavioral Finance - Essay Example Following formula is used to estimate the price of the stock using dividend growth model: Growth of the stock is calculated using the dividends paid by Shell since 2008 and it is shown in the appendix 1. Discount rate is calculated using the CAPM equation which is as follows: Rf = 4% Rm = 0.59% B = 0.078 So, using the above equations Re is found to be 3.9997% So, the price of the stock using the values identified is 84.86 The current price of shares of Shell is 2,246.5 however the estimated price is 84.86 which is well below. Price to Earnings (P/E) Ratio is the other technique used to estimate the price (Gitman, 2003). Price to earnings ratio is the market price of the company with the earnings per share. The higher value of P/E ratio shows that the investors are paying more for per unit of income they are getting from the share and it can be said that the stock is more expensive (McLaney, 2009). To estimate the price, earnings per share is taken from the annual report of Shell. Pri ce 2,246.50 EPS 4.98 P/E Ratio 451.104 So the price is 2,246.50 and PE is 451.1. However, if the estimated price is considered to calculate the PE ratio then it is 17.04 P/E ratio of the company is very high and it indicates that the shares of Shell are very expensive. However important reasons for this would be that Shell is an important player in the market and investors are eyeing stocks of Shell for investment purpose, so with higher demand the price of Shell’s stock is high. Part 2 – Individual Investors and Sophisticated Investors There are different techniques and valuation methods that investors use to estimate the price of the stock and then make their investment decision. Not all the techniques would give the same kind of results; however these techniques are helpful in giving a signal or a hint to the investors. Investors have different aspects and factors to consider while making the investment decision. Investors have different socio-economic background, q ualification, believe, emotions. Moreover, differences in race and age of investors also influence the investment decision and therefore the decision of one investor could differ from other investor and this has been the main role of behavior finance i.e. to define and discuss why people are not only concerned about the market decisions but they have their own perception and opinion and judgment as well while making the investment decision. Behavior finance has been defined as the study of how people understand and take actions on the financial information they have in making investment decisions (Simon, 1987). Every investor would like to earn higher return on his investment however he or she needs to define his or her risk tolerance level, goals of the investment and other factors that could influence the decision. Different investment and stock valuation techniques are used by investors and it is up to the investor to choose which technique he or she would like to use to make the investment decisions. Some would prefer using PE ratio whereas others would like to use PEG ratio. Some would fancy going for Gordon Growth Model whereas others would like to analyse the previous price and identify the ‘hi and low prices’ and believe that the stock price would go in the same way as in the last few years. Even after using different techniq

Tuesday, October 29, 2019

Summary Assignment Example | Topics and Well Written Essays - 250 words - 3

Summary - Assignment Example They have time out. Over the time, Leo discovers and appreciates many aspects of Stargirls personality such as reading newspapers, or observing people, and then helping them in different ways. However, Leo is much embarrassed when Stargirl puts a note on the school bulletin board "STARGIRL LOVES LEO" (94). Moreover, he has to share the full-scale impact of Stargirls shunning at the hands of others for being her boyfriend. He tries to hide his relation with Stargirl. He also begs Stargirl to be "normal" (47), which she does swiftly, and even switches name to Susan (her real name). Leos happiness on this change soon vanishes when the students keep shunning Stargirl and Leo. Stargirls character opens up more when she delivers a speech at a contest in Phoenix. She calls her speech "I Might Have Heard a Moa." Despite winning that contest, Stargirls hopes for acceptance by the students at Mica fritter away. Disillusioned, she resumes her identity as Stargirl. Stargirl feels change in Leos attitude, and mentions it to him by saying, "I know you’re not going to ask me to the Ocotillo Ball" (118). She gives Leo her usual smile and at which Leo hates her. He actually does not invite her to the Ocotillo Ball. She still goes, enchants everybody again, and disappears forever. Leo is unable to find her whereabouts. At the end of the novel, Fifteen years later, Leo visits Archie, a retired teacher, whom Leo used to visit occasionally along with other students during school. Archie tells Leo, "Star people are rare." He also takes Leo to Stargirls workplace, where Leo finds out that Stargirl had been maintaining files on different people. Leo also takes Archie into the foothills, where Archie buries his prize Paleocene rodent along with a slip of paper. Archie does not tell what is on the slip of paper. The ending part of the novel entitled "More Than Stars" tells that Kevin, Leos friend, is an insurance salesman. Mica

Sunday, October 27, 2019

Auckland DHB Elderly Care Strategies

Auckland DHB Elderly Care Strategies Auckland DHB is based to part of Auckland City in which they are serving seven wards Avondale/Roskill, Eastern Bays, Eden- Albert (Balmoral), Hobson, Tamaki- Maungakiekie(Penrose), Western Bays and Hauraki Gulf Islands .It has a population of 475,765 people. Eighty seven percent of the Auckland DHB population live within five wards within the Auckland DHB boundary.The other 13% live in either the Manukau ward within the Counties Manukau DHB area, or the Whau ward within Waitemata DHB.Auckland district health board got 10% of the people domiciled in the Auckland DHB district are aged 65 years and over, compared with 12% of NZ population.17% are aged under 15 years, compared with 22% for all of NZOlder People’s Health wards were the first patients moved into the new Auckland City Hospital which is started by Auckland district health board. Auckland district health board has two sites; inpatient services are based at Auckland City Hospital while outpatient and community services are based atGreenlane Clinical Centre. Older Peoples Health looks after the over 65-year-old population of Central Auckland and offers assessment, treatment and rehabilitation services. There are four wards at Auckland City Hospital that form part of the A+ Links Home and Older Peoples Health Service. The four wards are located in the the Support Building. Awatea Ward and Marino Ward are on level 14. Rangi toto Ward and Remuera Ward are on Level 13.These wards work very closely as a team and a unit. There is a strong Interdisciplinary team (IDT) focus on all four wards. This team is made up of nurses, doctors, physiotherapists, occupational therapists, social workers, dieticians, speech language therapists, pharmacists and others, who all make contributions to the patients care. STRATEGIES Auckland District Health Boards vision’s is of a healthy population, and quality health service to the community people need it –Healthy Communities, Quality Healthcare ~ Hei Oranga Tika mo te iti me te Rahi.It is strategic priorities of Auckland district health board that all rest homes and aged residential care facilities are certified and audited to ensure they provide safe, appropriate care for their residents. This is measured by seeing how they perform against the standards set out in theHealth and Disability Services (Safety) Act 2001. HEALTH OF OLDER PEOPLE STRATEGY {2001} It is cooperated on the national level where Auckland District health board is doing this by putting up policies in Auckland to improve and giving standard of life to old people by giving them appropriate services. Health and support services and programmes specially made to facilitate the wellbeing of the aged people, it also controls over the lives and their capability to participate and capability to social life, family, whanau and community life. OBJECTIVES It provides the planning to support the growth of quality health and support services integrated around the needs of older people. Funding will be managed and services delivered to increase timely access for the quality life integrated health and support services for older people, family, whanau and caregivers. The Hauora needs of Older Maori and their (whanau) family will be given by different appropriate programmes which are going to support them. Special requirement of services should be recognise to support unique position of Maori living in Aotera as Maori. The New Zealand Positive Ageing Strategy The 1999 International Year of Older Persons prompted the development of a New Zealand strategy promoting the value of older people.In the this strategy they state the aged people live positively and grow properly in there elderly age. Positively strategy is also takes account the health, financial security, independence, self- fulfilment, personal safety and living environment of older Auckland District citizens. The New Zealand Positive Ageing Strategy provides a framework for developing and understanding policy with implications for older people. POLICIES Auckland DHB A+ Links Older Peoples Health Older Peoples Health (OPH) Serviceprovides inpatient and outpatient care and is spread over two sites; inpatient services are based at Auckland City Hospital while outpatient and community services are based atGreenlane Clinical center. They also have the interdisciplinary day assessment includes Stroke Clinic, Parkinsons Clinic and Auckland City Memory Service. Also available is the Community Rehabilitation Programme to assist people who need some assistance to get back to how they were functioning prior to illness or who need help with the transition back to their home situation after a period in hospital. Home Health Service provides community based healthcare for adults 16 years and over living in Central Auckland. It is based atGreenlane Clinical Centre. Dementia Pathways We will increase access to early onset dementia services.We will help to develop a greater range and level of skill within the Aged Residential Care sector.Overall, we want to see safer practice in working with older people across both inpatient and community settings.This will also depend on increasing service accountability and the reporting of clinical issues. SENIORLINE Support of carer- In this old person can get a support of carer on full time basis from district health board. FUNDING Auckland DHB received $1074.6 million in funding in 2014/15 from Ministry of health Funding increases as a result of growth over the last 3 years were as follows: $21.9 million in 2014/15 $21.4 million in 2013/14 $32.2 million in 2012/13. They also get public funding to serve aged people of Auckland District from NGO’s. TERMINOLOGY Terminology is meant to be the word which is used in different settings of science and in forensic science to name some special characters of some incidents and reactions in chemical. The old age person in the old age socially they called geriatric or elderly. Old age person- As the age recognised socially for the human being which is 65 years and they called retired people. ATTITUDES it is define how the people look the old age person, some of them are think they rely on their kids on the governments to live their lives. The elderly people with dementia they are isolated from the community in the mental institutions. Elderly people are undervalued by the young generation and discriminated against especially with loss of health and income. STEREOTYPES People start commenting them by words like useless or the words which hurts their dignity and respect. Person with cognitive impairments are socially isolated from community and from the family sometime. Most of dementia clients those with serious illness are unable to make decisions for their own lives where some of the families feel burden on them start suggesting them to go live separate or in rest home facilities. BARRIERS It is problem where elderly people get abused at home where they have to do home cleanings and home works like lawn moving, vacuuming. They also neglected most of the times due to their unwillingness and the diseases for the social parties in the families. Society starts undervaluing them when they starts going towards their retirement and they hurts their dignity where they feel disrespectful for themselves. They create image of elderly person of negative energy due to their suggestive nature to young people from their experience which always suggest them to do right things or in proper manners, these things also varies from culture or to religion. 2.3 SERVICE PROVISION All the service provided to aged people through hospitals their primary services and the services which they get from community. General practitioner- for the routines check up Hospitals- for the emergencies and accidents Work and income- for their financial part of their life Citizen’s bureau- for first time information NZ Positive Ageing Strategy (2001) Health Of People Strategy (2002) Above strategies helps to improve their quality of life improving their policies from their past years data gathering from their regional statics. ACESS FRAMEWORK RESTHOME FACILITY- it is started from GP first he assess the elderly person how much care they need for themselves, if it is fell dependence then they ask them to go for NASC assessment to get full service. Ministry of health – incorporate the strategies Auckland District Health Boards- Corporate the policies and strategies stated by Ministry of Health for Auckland District. They can access WINZ for their financials though their website. www.wins.govt.nz REFERENCES A Links Needs Assessment and Service Co-ordination (NASC) †¢ Healthpoint. (n.d.). Retrieved February 21, 2015, from http://www.healthpoint.co.nz/public/older-peoples-health/a-links-needs-assessment-and-service-co-ordination/ Seniorline Home. (n.d.). Retrieved February 21, 2015, from http://www.adhb.govt.nz/SeniorLine Auckland DHB. (n.d.). Retrieved February 21, 2015, from http://www.health.govt.nz/new-zealand-health-system/my-dhb/auckland-dhb Residential care. (n.d.). Retrieved February 22, 2015, from http://www.health.govt.nz/new-zealand-health-system/publicly-funded-health-and-disability-services/residential-care HEALTH OF OLDER PEOPLE STRATEGY {2001}. Retrieved February 23, 2015, from http://www.health.govt.nz/system/files/documents/publications/olderplebb.pdf The positive ageing Startegy Retrieved February 22, 2015, from https://www.msd.govt.nz/what-we-can-do/seniorcitizens/positive-ageing/strategy/

Friday, October 25, 2019

Essay --

Of mice and men is a novella written by Steinbeck in the 1930’s at the time of the American great depression. Two migrant workers George and Lennie are the protagonists; through these characters Steinbeck highlights many themes. The themes presented in this novel can be compared with those in the ‘Moon on the Tides’ Anthology poems for example ‘Brothers’, ‘Farmer’s Bride’ and ‘In Paris with You’. ‘Brothers’ written by Andrew Forster is an autobiographical poem and is written in three stanzas which account for three different stages in the narrators’ afternoon. This poem explores the relationship between two siblings which can subsequently be compared with George and Lennie’s relationship. The ‘Farmers Bride’ is another poem which can be compared with ‘Of Mice and Men’ this poem explores the nature of the famers ‘bride’ and can also be interpreted to indicate that the poem is a metaphor for the way women are treated in Mews society? Charlotte Mew lived through the First World War and the women suffrage therefore it can be collated that her writing was influenced by the events in her time both historically and socially. In addition to this her personal life has an impact too as she made a pact never to marry because her family went through a tough time- they were mentally ill. Therefore she did not want insanity to be passed on to her children. Nonetheless Mew was bisexual and in her time period homosexuality was illegal, these things in her time period could be considered a source of stimulation for the deception in the poem. The third poem which links with ‘Of Mice and Men’ is ‘Hour’ by Carol Ann Duffy which explores the nature of love not typical richness of love but how spending time with a loved one is priceless and valuable. ... ...traditional desires of love, the narrator portrays the idea that nature is more valuable than typical materialistic things eg; ‘spend it not on flowers...but.. Sky and a grass ditch’ many similes, oxymoron’s, metaphors are used in the poem alongside enjaments to suggest that the narrator hasn’t enough time, her treasure is time. The short sentences used are pauses to perhaps show how the narrator is stressing time. ‘like treasure.. limbs gold’ is a simile used which refers to the richness of spending time with someone. Compared with ‘Of Mice and Men’ George and Lennie don’t have the luxuries of being good friends but make the most of things ‘guys like us.. no family...you got me.. i got you...’ however oppositely Lennie is overwhelmed by his dream to have rabbits and the alfalfa-materialistic things he thinks by achieving this dream himself and George can be happy.

Thursday, October 24, 2019

Media Course work: The Times and The Daily Star’s Coverage of the Ian Huntley Conviction

For my Media coursework I have chosen to study and compare The Times and The Daily Star. I purchased these papers on Thursday December 18th 2003. The story is covered on both front pages and then continues into the inside. It is about Ian Huntley being found guilty of murdering Jessica Chapman and Holly Wells. Both newspapers have articles on how the parents felt, what happened in the trial and how the people of Soham feel. The Times is a broadsheet newspaper and is aimed at social groups A, B and C1. These social groups include Lawyers, doctors, accountants, teachers, nurses, police officers, clerical workers and people in other skilled jobs. The Times has a more extensive coverage and longer articles than the Daily Star. The Daily Star aims at social groups C2, D and E. these are plumbers, mechanics, lorry drivers, postal workers, the unemployed and casual workers. It has a bolder layout and the articles are shorter than the Times. In the Daily Star it calls Ian Huntley † Evil child sex fiend†, â€Å"sex beast† and â€Å"killer is caged at last†. This shows open disgust about Ian Huntley and they are comparing his actions to that of a monster. The Daily Star reports on gossip, sex and what the celebrities are up to. The paper does not have a fixed political view and this comes across in the paper. The Times on the other hand is centrist and tries to be neutral and does not have a political side. It calls Ian Huntley â€Å"Huntley† instead of using vocabulary such as monster. On the front cover of the Daily Star it has a photograph of Maxine Carr kissing a seventeen-year-old boy the same night the girls were murdered. This is a human-interest story and is vaguely linked to the trial that found Ian Huntley guilty. The picture takes up nearly the whole of the first page and aims at grabbing the readers' attention, as it is shocking to cheat on your partner in public. The idea behind this it that 100% of readers read the headline and see the photograph so if the paper can hold the readers' attention then the paper might be purchased. In contrast The Times although it has a large colour photograph on the front there is still quite a bit of text surrounding it. The photograph is a picture of Ian Huntley that has been enlarged greatly to allow you to look into his eyes. The Times aims to make the front page instantly recognizable as that particular newspaper. The Times' headline â€Å"No Mercy, No Regret† is taken from a speech made by the judge to summarise the trial. It is a restrained headline and is more serious than the Daily Star's that is â€Å"Kiss Of Death†. The editor uses the headline â€Å"Kiss of death† as it is far more dramatic and has a more ‘down market' approach to the main story that happened that day. † Kiss of Death† is more dramatic and provokes shock and disgust among the readership. The Times' headline is using someone else's opinion on Ian Huntley and is not as emotive as the Daily Star's headline. The Times uses only four photographs on the story where as the Daily Star uses nineteen photographs. This is because broadsheet newspapers like The Times are more serious, plainer and have a more restrained layout than tabloid newspapers like the Daily Star, which try to have a bolder layout. By having more photographs the Daily Star can capture the readers attention and make it visually exciting. The Times has additional coverage of the story so photographs are not so vital as it is all explained in the text. The Daily Star has pictures of the evidence and of Huntley's bedroom. This shows the reader how Ian Huntley tried to hide the evidence and what he was doing in police custody. The Times has pictures of floral tributes and just a few of Ian Huntley, Maxine Carr and the family. The Times has a menu on the first page this is called a â€Å"puff† or â€Å"blurb†. It advertises the content in the paper that might interest the reader. The Daily Star has a small puff but unlike the Times it does not summarise the content of the articles. The Daily Star uses quotations, for example; â€Å"Jess's Dad: I want Huntley in coffin†. This is dramatic and would appeal to the readers of the Daily Star who are after human feeling and not the facts of the trial. The Times has article involving â€Å"New money-laundering regulations† and â€Å"More awards for The Times†. So the articles inside are about political and financial matters. The Daily Star uses a fair amount of bold type for example on page two under the heading of â€Å"Huntley killed girls in frustrated frenzy† that whole article is in bold type. In the article it uses language that will turn the reader into hating Ian Huntley. Here are some examples of this in the same article, † they rejected his twisted advances† and â€Å"Ian Huntley murdered Holly and Jessica out of sexual frustration†. The Times describes Ian Huntley as † a violent sexual predator†. The Times only uses bold type on headlines, sub-heads and for the journalist's names. Both papers use Journalese register. In The Times it uses words like â€Å"blunders† and â€Å"booming voice of justice†. The Daily Star use it more frequently like â€Å"fiend† â€Å"cops† and â€Å"frenzy† The Daily Star uses â€Å"blunders† just like The Times. These examples help the audience to understand the article more easily, because it is familiar language. The Times uses Journalese register that has a stronger degree of formality but it still uses words like â€Å"blunder† to exaggerate the story. The Daily Star uses repetition and alliteration quite often. For example â€Å"Frustrated Frenzy† and it has a rectangle with â€Å"justice† written in it along with a photograph of the two girls the day they went missing. The Times uses only a bit of repetition and that is in the main headline â€Å"No Mercy, No Regret†. This is probably because the editor of The Times does not feel that the readership of it's paper needs to be told something twice as they have had a better education than the readers of The Daily Star. The Times demands a reading age six years older than the Daily Star. The Times uses a more sophisticated range of vocabulary for example â€Å"persistent cruelty†, â€Å"undisguised loathing†, â€Å"demonstrate some slither of humanity† and â€Å"allegations†. This offers more description to the reader and makes the article more intriguing. The Daily Star uses vocabulary like â€Å"groped†, â€Å"ruled out† and â€Å"Monsters Lair† this makes a powerful impression on the reader and facts are often exaggerated from the truth to sell papers. The Daily Star uses lots more quotations that involve peoples opinions for example † Our girls were in the wrong place at the wrong time. I don't think there is anymore to be said about him† this is an extract from what the parents of the girls said to the press. The Times uses Experts views on the trial and that is mainly the judge. For example â€Å"it was not just for those two families you have sought to destroy, your crimes are those for which the community suffer†. The Times gives an unbiased view but cleverly uses quotations that show what the paper thinks on the matter it is addressing. The Daily Star has a paragraph devoted to what the paper itself thinks on the verdict. The Times ends the article about the parents of the murdered school girls, Holly and Jessica, by using a final quotation, † Mr. Wells said that his family would now be going on holiday. † We are going to take a short holiday break and gather our thoughts and focus on our son.† Using this quotation here concludes the report by looking to the future and helps link the reader more closely to the story. The Daily Star uses single-sentenced paragraphs, which are highly characteristic for tabloid papers, simplify the argument and allow the reader to follow it with ease. For example â€Å"He used to live with a girl of 15- and fathered her child†. The Times on the other hand uses complex sentences in comparison. For example, â€Å"But in searching the Police National Computer, Cambridgeshire police looked only for information about an Ian Nixon. Cambridgeshire also made inquiries with their counterparts in Humberside, but admit that they â€Å"probably† asked only two names.† The Times puts probably in inverted commas to show that this is somebody else's term, and the journalist does not necessarily approve. Both newspapers convey as much information as they possibly can in the first paragraph. This is because it is estimated that around 70% of readers may read until the end of the first paragraph. Here is an example from the front page of The Times, â€Å"Ian Huntley is today revealed as a violent sexual predator who should never have been given the job that brought him into contact with Jessica Chapman and Holly Wells.† This first paragraph tells the reader who is involved and what happened. In the Daily Star ‘And' is a sentence conjunction and it is frequently used as paragraph connectives. Here is an example, † And as he was led t o the cells the full horror of his perverted life was revealed for the first time.† I conclude that although there are many differences between The Times and The daily Star, The Times are moving towards including some of the tabloid papers features as it has more human-interest stories in it than ever before. The Times still has a plainer and more restrained layout than the Daily Star that uses colour and photographs to make it visually exciting and hold the readers attention. The editors of both papers try to cram as much information into the first paragraph and headline and few readers carry on reading until the end of the article. The Daily Star uses shorter paragraphs and lengths of articles to hold onto the reader's attention and to make it simple enough for the reader to understand. The Times gives a neutral approach to what is an emotive story that most people have very strong feeling about.